Gal, David and Derek Rucker (2018), "The Loss of Loss Aversion: Will it Loom Larger than its Gain?" Journal of Consumer Psychology, forthcoming. Research Dialogue Target Article
McShane, Blake and David Gal* (2017), “Statistical Significance and the Dichotomization of Evidence,” Journal of the American Statistical Association, forthcoming. Featured Discussion Article.
Brough, Aaron R., James E.B. Wilkie, Jingjing Ma, Matthew S. Isaac, and David Gal (2016), “Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption,” Journal of Consumer Research, 43(4), 567-582.
Ma, Jingjing and David Gal* (2016), “When Sex and Romance Conflict: The Effect of Sex in Advertising on Preference for Romantically-Linked Products and Services,” Journal of Marketing Research, 53(4), 479-496.
McShane, Blake and David Gal* (2015), "Blinding Us to the Obvious? The Effect of Statistical Training on the Evaluation of Evidence," Management Science, 62(6), 1707-1718.
Gal, David (2015), “Identity-Signaling Behavior,” in The Cambridge Handbook of Consumer Psychology, eds. Michael I. Norton, Derek D. Rucker, and Cait Lamberton, 257-281.