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David Gal

Head and shoulders photo of David Gal
  • Professor of Marketing
  • Marketing Area of Inquiry Coordinator, PhD in Business Administration

Office: 2211 UH
Phone: (312) 996-6202
Google Scholar
Personal website



  • Ph.D., Business Administration, Stanford University 2007
  • MS, Management Science & Engineering, Stanford University, 2004
  • BS, Computer Science, Penn State University, 1999


  • Professor of Marketing, University of Illinois at Chicago, 2016-present
  • Associate Professor of Marketing, University of Illinois at Chicago, 2014-2016
  • Assistant Professor of Marketing, Northwestern University, 2007-2014

Classes Taught

  • Marketing Management
  • Marketing-Led Innovation

Research & Publications

Research Interests
  • Inertia and the Status Quo
  • Behavioral Decision Theory
  • Identity and Behavior
  • Creativity and Innovation
Select Recent Publications 
  • Gal, David and Derek Rucker (2018), "The Loss of Loss Aversion: Will it Loom Larger than its Gain?" Journal of Consumer Psychology, forthcoming. Research Dialogue Target Article

  • McShane, Blake and David Gal* (2017), “Statistical Significance and the Dichotomization of Evidence,” Journal of the American Statistical Association, forthcoming. Featured Discussion Article.

  • Brough, Aaron R., James E.B. Wilkie, Jingjing Ma, Matthew S. Isaac, and David Gal (2016), “Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption,” Journal of Consumer Research, 43(4), 567-582.

  • Ma, Jingjing and David Gal* (2016), “When Sex and Romance Conflict: The Effect of Sex in Advertising on Preference for Romantically-Linked Products and Services,” Journal of Marketing Research, 53(4), 479-496.

  • McShane, Blake and David Gal* (2015), "Blinding Us to the Obvious? The Effect of Statistical Training on the Evaluation of Evidence," Management Science, 62(6), 1707-1718.

  • Gal, David (2015), “Identity-Signaling Behavior,” in The Cambridge Handbook of Consumer Psychology, eds. Michael I. Norton, Derek D. Rucker, and Cait Lamberton, 257-281.


Awards & Affiliations

  • Marketing Science Institute Scholar (2018)
  • Name to DocSig list of most productive authors in the premier marketing journals (2013, 2014, 2015, 2016)
  • Faculty Fellow, AMA Doctoral Consortium (2014, 2016, 2018)
  • Marketing Science Institute Young Scholar (2013)
  • Faculty Fellow, Association for Consumer Research Annual Conference Doctoral Consortium (2013, 2014)