You are here

Jia Chen

No photo currently available
  • Doctoral Student


  • Master of Management Science in Marketing, Peking University, China, 2016
  • Bachelor of Arts in Advertising, Xiamen University, China, 2013
  • Bachelor of Management in Management Science, Xiamen University, China, 2013

Research & Publications

Jia Chen and Jingjing Ma (2017), “The Effect of Nostalgic Advertising on Brand Loyalty”, Advances in Consumer Research. Vol.45.