University of Minnesota—Doctor of Philosophy in Business Administration Major: Marketing; Minor: Psychology
University of Pennsylvania—Bachelor of Arts in Biological Basis of Behavior Concentration: Behavioral Medicine
Associate Professor of Marketing, University of Illinois-Chicago, Present
Associate Professor of Marketing (tenured), Villanova University, 2013
Assistant Professor of Marketing, Villanova University, 2010-2013
Assistant Professor of Marketing, University of Arizona, 2008-2010
Assistant Professor of Marketing, University of Illinois at Urbana-Champaign, 2003-2007
Lecturer in Marketing, University of Minnesota, 2000-2002
Brand Management (Bachelor's and Master's)
Research & Publications
Children's Happiness and Well-Being
Children's Consumer Behavior
Gasiorowska, Agata, Lan Nguyen Chaplin, Tomasz Zaleskiewicz, Sandra Wygrab, and Kathleen D. Vohs (2015), “Money Cues Increase Agency and Decrease Prosociality Among Children: Early Signs of Market Mode Behaviors,” Psychological Science (in press).
Richins, Marsha L. and Lan Nguyen Chaplin (2015), "Material Parenting: HOw the Use of Goods in Parenting Fosters Materialism in the Next Generation", Journal of Consumer Research, 41 (6), 1333-1357 *Lead article *Reprinted in JCR's Reserach Curations: transformative Consumer Research (Spring/Summer 2015; Curator: Julie Ozanne)
Chaplin, Lan Nguyen and Michael I. Norton (2015), “Why We Think We Can’t Dance: Theory of Mind and Performance in Children”,Child Development, 82 (2), 651-658
Chaplin, Lan Nguyen and Michael I. Norton (2015), “Why Don’t You Want to Sing and Dance in Public?” Scientific American, (February 24).
Chaplin, Lan Nguyen, Ronald P. Hill, and Deborah Roedder John (2014), “Poverty and Materialism: A Look at Impoverished Versus Affluent Children”, Journal of Public Policy and Marketing, 33 (1), 78-92.
Burroughs, James, Lan Nguyen Chaplin, Mario Pandelaere, Michael I. Norton, Nailya Ordabayeva, Alexander Gunz, and Leslie Dinauer (2013), "Using Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society,"Journal of Public Policy & Marketing, 32 (1), 18-31.
Cheng, Shirley, Tiffany Barnett White, and Lan Nguyen Chaplin (2012), “The Effects of Self-Brand Connections on Responses to Brand Failure: A New Look at the Consumer-Brand Relationship,” Journal of Consumer Psychology, 22 (April), 280-288.
Chaplin, Lan Nguyen and Deborah Roedder John (2010), “Interpersonal Influences on Adolescent Materialism: A New Look at the Role of Parents and Peers,” Journal of Consumer Psychology, 20 (April), 176-184.
Chaplin, Lan Nguyen and Tina M. Lowrey (2010), “The Development of Consumer-Based Consumption Constellations in Children,”Journal of Consumer Research, 36 (February), 757-777.
Chaplin, Lan Nguyen and Deborah Roedder John (2007), “Growing Up in a Material World: Age Differences in Materialism in Children and Adolescents,” Journal of Consumer Research, 34 (December), 480-493.
Chaplin, Lan Nguyen and Deborah Roedder John (2005), “The Development of Self-Brand Connections in Children and Adolescents,”Journal of Consumer Research, 32 (June), 119-129.
Editorial Review Boards
Journal of Consumer Research, 2014- present
Journal of Positive Psychology, 2010- present
University of Pennsylvania -Penn Alumni Interview Program Member (since 2002)
Midwest Montessori Schools (Evanston, IL) -Volunteer
St. Francis Xavier School (Wilmette, IL) - Volunteer
Coach, Evanston Kindergarten Girls Lacrosse (2015-2016) (Evanston, IL, Fall 2015) - Volunteer
Awards & Affiliations
Journal of Consumer Research, Editorial Review Board, 2014-
Journal of Positive Psychology, Editorial Review Board, 2010-
Research Support Grant, Villanova School of Business, 2011, 2012
Villanova School of Business Summer Research Support, 2011, 2012
Summer Research Fellowship, Villanova University, 2011
Co-winner of the ACR Sheth Foundation Dissertation Competition for Public Purpose Research, 2002.
AMA-Sheth Foundation Doctoral Consortium Fellow, University of Miami, June 2001.
Albert J. Haring Symposium Representative (Presenter), Indiana University, March 2000.
Doctoral Dissertation Fellowship, Carlson School of Management, University of Minnesota, 2002-2003 academic year