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Pankhuri Malhotra

Pankhuri Malhotra, Doctoral Student
  • Doctoral Student in Management Information Systems


  • 3rd year PhD Student in IDS, University of Illinois at Chicago
  • MSc in Business Analytics, Manchester Business School (University of Manchester), 2015.
  • BSc (Honors) in Physics, Miranda House (University of Delhi), 2013.


  • Analytics Intern at Convergys (UK), 2015
  • Professional experience in a nonprofit organization, CRY, as a consultant in the global operations division.

Classes Taught

Graduate Teaching Assistant:

  • IDS 572 (Advanced Data MIning)

  • IDS 515 (Information Systems Strategy)

  • IDS 472 (Data MIning)

  • IDS 200 (Introduction to MIS)

  • IDS 570 (Statistics for Management)

Research & Publications

  • Malhotra, P., Bhattacharyya, S., (2016). "Network Analysis Techniques to Study Branding Effects." - Paper presented at Workshop on Information technology and Systems (WITS) (2016), Dublin, Ireland.
  • Malhotra, P., Bhattacharyya, S., (2018). "Large Scale Online Brand Networks to study Branding Effects"
    • Poster presented at AAAI – Workshop on Artificial Intelligence and Marketing Science (2018), New Orleans, USA.
    • Paper presented at AMA Winter Academic Conference (2018), New Orleans, USA.
  • Malhotra, P., Bhattacharyya, S., (2018). "Examining drivers of brand performance using online brand networks”
    • Paper presented at The Interactive Marketing Research Conference (2018), Amsterdam, Netherlands.
  • Malhotra, P., Bhattacharyya, S., Xu, M. (2018). "Brand Ecosystems from Large-Scale Data on Social Media Brand Communities"
    • Paper presented at AMA Summer Academic Conference (2018), Boston, USA.


Awards & Affiliations

  • University of Illinois at Chicago Doctoral Scholarship and CBA Doctoral Fellowship, 2015-present
  • UIC College of Business Graduate Assistantship, 2015-present