Sajna Razi

Hello! Thank you for visiting my profile page. I love to teach, research and be a supporting career guide for my students. Digital, technology and data are the pillars in marketing now. I strongly believe in bringing these current industry trends into my classes so that you can take important steps towards a successful career. I adopt a workshop style of teaching in my sessions.

Academic Experience

• Clinical Assistant Professor of Marketing at Department of Marketing, College of Business, University of Illinois Chicago, USA, (2019-Present)
• Assistant Professor of Marketing at University of Illinois Chicago, USA, (2014-2019)
• Instructor at School of Management, Binghamton University, State University of New York, New York, USA, (2011-2014)

Industry Experience

• Advisor for Digital Engagement and Marketing initiatives
• Program management experience at a global technology and consulting firm, (2000-2008)
• Managed multiple interdisciplinary teams, working out of varied global locations
• Worked with clients globally as US, Canada, Japan, South East Asia and Europe
• Experience in end-to-end product and target market solutions in domains such as telecommunication & networking, consumer electronics, automotive infotainment and patient monitoring systems
• Experience in training and mentoring new college recruits for technology/process/leadership workshops

Courses Taught

• Digital & Social Media Marketing
• Market & Business Intelligence
• Marketing Analytics
• International Marketing
• Introduction to Marketing
• Marketing Channels & E-commerce
• Product Management

Research Interests

Digital and Social Media Marketing (Emojis, Influencer Marketing, Sensory Marketing), Product Design Innovation and Consumer Interaction, Digital Healthcare and Social Innovations, Digital Innovations in Marketing Education.

Razi, S. (2021). Debates on Digital Advertising Strategies: An Experiential Approach to Encourage Critical Thinking. Advertising & Society Quarterly, 22(1), doi:10.1353/asr.2021.0016.

Abnee, N., Caruth, R., Krimstein, K., and Razi, S. (2021). Understanding the Backstory of Advertising through Podcast Creation: A Collaborative Model for Student Engagement. Advertising & Society Quarterly, 22(3), , doi:10.1353/asr.2021.0032.

Ibrahim, S. and Obal, M. (2020). Investigating The Impact of Radical Technology Adoption into The New Product Development Process. International Journal of Innovation Management, 24(04), 2050035.

Ibrahim, S. (2018). Convergence of Technology with Marketing Education – a Digital Marketing & BI application. Marketing Management Association Fall 2018 Educators’ Conference Proceedings, ISSN 2325-3509 (Print), ISSN 2325-3533 (Online).

Obal, M. and Ibrahim,S. (2016). How Does Disruptive Technology Adoption and Integration Impact NPD Performance?, Marketing Management Association Fall 2016 Educators’ Conference Proceedings, ISSN 2325-3509 (Print), ISSN 2325-3533 (Online).

Obal, M. and Ibrahim, S. (2016). An Investigation on the Role of Disruptive Technology Adoption on New Product Market Performance and Launch Timeliness. In: Obal M., Krey N., Bushardt C. (eds) Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham, 523.

Gupta, V. K., Ibrahim,S., Guo, G. and Markin,E. (2016). Entrepreneurship Research in Management and Organizational Studies: A Contribution-Based Assessment of the Literature. New England Journal of Entrepreneurship: 19(1),pp. 70-87.

Agarwal, M. K., Hedge, A. and Ibrahim S. (2012). Will they buy my product – Effect of UID and Brand. In Book Advances in Affective and Pleasurable Design, in the Series “Advances in Human Factors and Ergonomics Series”, July 09, 2012, Edited by Yong Gu Ji, CRC Press Taylor and Francis Group. ISBN : 9781439871188.

Chatterji, M., Ibrahim, S. and Atav, G. (2013). Potential Contribution of Management Science to Peace Science: The Case of Peace Marketing. In Book Liber Amicorum, Hommage en l’honneur du Professeur Jacques Fontanel, Published by L’Harmattan.

Misra, J. K., Nanduri, L. P. , Mathew, A., Patil, R., Chhibba, A. and Ibrahim S. (2008). BDU – A Complexity Measure for a Board Design Project. International Engineering Consortium – DesignCon 2008, pp. 1657-1671.

PhD, Marketing (2014). Binghamton University, State University of New York, New York, USA.
Masters in Business Administration (2005). (Specialization in International Marketing). Symbiosis Institute of Management Studies.
Bachelor of Technology, Electronics & Communication Engineering (1999). University of Kerala.

• Certificate on Harvard Business Case Teaching Methodology
• Trained in Leading Digital/Social Media Marketing platforms

• American Marketing Association (Chicago Chapter/ Innovation TechSig)
• Member, Marketing Insights Committee, American Marketing Association, Chicago
• Member, Association of National Advertisers (ANA)’s Academic Education Foundation (AEF)
• Member, Analytics & Data Science Committee, Association of National Advertisers
• Member, Content Marketing Committee, Association of National Advertisers

• Razi, S. and Lundbohm R. (2021). Planning & Implementing Simulation-Based Learning - New Approaches to Teaching Simulations. MMA Fall Educators Conference, Online.
• Razi, S. (2020). Skills in Curriculum - The Stepping Stones to a Marketing Career. Virtual Marketing Management Conference, Online.
• Ibrahim, S. (2019). The AHA Moment  ̶  Insight Creation from Data. FSI Conference - At the Intersection of Teaching, Learning, and Technology, Urbana-Champaign, Illinois.
• Ibrahim, S. (2018). Hi, Is it going to rain today? - An Interaction Perspective of Consumer Engagement in Digital Innovations. Decision Science Institute Conference, Chicago.
• Ibrahim, S. (2018). Convergence of Technology with Marketing Education - a Digital Marketing & BI Application. Marketing Management Association Fall 2018 Educators’ Conference, Kansas City.
• Ibrahim, S. (2018). Panel member on discussion on “Transition from Industry to Academia.” Marketing Management Association Fall 2018 Educators’ Conference, Kansas City.
• Ibrahim, S. (2018). Session Chair Introduction on “Field of Research on Digital Innovation - Challenges and Opportunities.” Summer American Marketing Association Conference, Boston.
• Obal, M. and Ibrahim, S. (2014). How Does Product Adoption Impact NPD Performance? An Investigation on the Role of Disruptive Technology Adoption on the NPD Process. 2014 Academy of Marketing Science Annual Conference, Indianapolis.
• Agarwal, M. K., Hedge, A. and Ibrahim S. (2012). Will They Buy My Product - Effect of UID and Brand. 4th International Conference on Applied Human Factors and Ergonomics jointly with 1st International Conference on Affective and Pleasurable Design, San Francisco.
• Chatterjee, S. and Ibrahim S. (2012). Your Feelings Matter – Effect of Surrogate Emotions on Preference for Product Designs. 2012 Annual PDMA Research Forum, Orlando.
• Chatterji, M., Ibrahim, S. and Atav G. (2012). Peace Marketing: Application of Management Science to Peace Science. Jan Tinbergen European Peace Science Conference, Berlin.
• Gupta, V. K. and Ibrahim, S. (2011). Entrepreneurship Research in Management and Organization Studies: A Contribution-based Assessment of the Literature. Eastern Academy of Management Conference, Boston.
• Chatterji, M., Chatterjee, S., Jayatilaka, B. and Ibrahim, S. (2011). Peace Marketing: Some Theoretical and Regulatory Perspectives.” Eurasian Peace Science Conference, Koc University, Istanbul.
• Misra, J. K., Nanduri, L. P. , Mathew, A., Patil, R., Chhibba, A. and Ibrahim S. (2008). BDU - A Complexity Measure for a Board Design Project.” Design Con International Conference, organized by International Engineering Consortium at Santa Clara, California.

Invited Talks

• “To Smile or Not to Smile - Emojis - The New Frontier in Consumer Engagement across Digital Platforms.” Stukent ProfCon Conference, Virtual (2021).
• “10 Skills Every Marketing Analytics Professional Needs.” Stukent Digital Summit (2021).
• “Online Learning For Business Analytics – A New Reality or Disruption.” Additional Skill Acquisition Program (ASAP) for Government of Kerala, India (2020).
• “Faculty perspective for first year students.” Panel Talk as part of the series “CEO Network: Cultivating Educational Opportunities through Diversity” at University of Illinois Chicago, Chicago (2020).
• “New Trends in Digital and Social Media Marketing.” Workshop at Liautaud Graduate School of Business, University of Illinois Chicago for Visiting International Student Exchange group from Middlesex University, Dubai (2020).
• “Digital Marketing for Social Enterprises.” Workshop at UIC Business Liautaud Graduate School, University of Illinois Chicago, Chicago, USA (2019).
• “Digital Marketing for Social Enterprises” at Liautaud Graduate School of Business, University of Illinois Chicago, Chicago (2019).
• “Career Planning & Networking.” Panel Session at American Marketing Association-UIC Chapter, Chicago (2018).
• “Digital and Social Media Marketing Workshop” at Liautaud Graduate School of Business, University of Illinois Chicago, Chicago, (2018).
• “Designing Effective Digital and Social Media Marketing Strategies and New Global Trends” at School of Business Management and Legal Studies, University of Kerala, India (2018).
• “Driving Innovation in Digital Age - The "SHE" Factor” at UGC HRDC, University of Kerala, India (2018).