The UIC Liautaud Master of Science in Marketing program provides essential concepts and tools for a career in marketing. The program is ideal for students and young professionals with non-business degrees looking to transition to a marketing position, or for business graduates seeking more specialized training in marketing.
Our marketing program offers unique concentrations in multicultural and global marketing and in marketing research in addition to a concentration in advertising and communications. Or you can opt for a general MS in marketing, a flexible option that you can customize to your professional interests.
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This 34-credit hour program can be completed in as little as one year. This program is perfect for recent graduates who are looking to gain business knowledge in an exciting and growing area. For those looking to switch careers, this program provides practical skills in a rapidly growing career field.
Our marketing program takes advantage of our research faculty and couples theory with practical application.
Marketing Core Courses
In place of a thesis, each student will participate in a capstone course, which involves detailed analysis and problem solving with live cases. Students will work directly with sponsoring organizations and businesses on real marketing projects.
Students choose between three concentrations, Advertising and Marketing Communications, Global and Multicultural Marketing, and Marketing Research, to complete their degree.
Students may attend full time or part time. Students with basic business prerequisites can complete the program in as little as two semesters of full-time study. Students who have not completed the necessary prerequisites can begin in the summer term prior to starting the program in the fall semester in order to complete the program in 12 months of full-time study. Part-time students may begin any semester.
Study and analyze effective marketing tactics by designing, monitoring, and managing traditional advertising, social media and digital marketing campaigns.
Marketing Communication and Promotion Strategy
Digital and Social Media Marketing
Design marketing strategies with an emphasis on incorporating multicultural perspectives into the marketing mix.
International Business Operations
You'll develop the quantitative and analytical skills to manage key marketing and business decisions as well as measure the effectiveness of sales and marketing tactics.
Marketing Research II
Marketing and Business Intelligence