Master of Science in Marketing

Advance your marketing career by building your expertise in marketing strategy, research, programs, analytics and more. Ideal for those with non-business degrees looking to pivot to marketing or those looking to acquire advanced skills.

Why choose UIC Business Heading link

Best Value Our No.1 Best Value ranking in Illinois gives you a high-quality education with an affordable investment.
Flexibility Take your classes online, in-person or the right combination for your life.
Powerful Network Our convenient location and 52,000 strong network gives you access to the companies and alumni to help advance your career.

Degree-at-a-Glance Heading link

Completion Time 1-2 Years

Credit Hours 32

Degree Type AACSB-accredited Master of Science in Marketing

Course Delivery In-person or Online

Learn More Heading link

Choose from our Flex or 100% Online MSM: Heading link

Flexible MSM

32 credit hours (8 classes) with 16 required credit hours and 16 electives
Concentrations: Digital Marketing, Consumer-Focused Marketing
Fall, Spring or Summer Start
8 and 16-week course options
12-24 months completion time
Set your own pace (full or part-time)

Best for: Students looking to combine best of in person and online offerings, while enjoying the robust networking and career services support.

Online MSM

32 credit hours (8 classes)
Concentration: Digital Marketing
Fall, Spring or Summer Start
8 week courses
12-24 months completion time
Set your own pace (full or part-time)
A Full Cost Recovery program and is not eligible for tuition waivers by University of Illinois employees

Best for: Students who need to take online only courses, but still are interested in the networking and career services offered at UIC (not typically available with other online programs).

Why Earn Your Master's in Marketing at UIC Business Heading link

Build your marketing skills in a rapidly growing field with UIC’s cutting edge curriculum combining theory with practical application.

Fast-Paced, Flexible Degree
Complete the 32-credit degree in as little as one year full-time or over multiple years part-time. Tailor your curriculum with a wide range of electives to match your career or company goals—all while maintaining the flexibility to balance full-time work.
Experiential Learning
You will participate in a capstone course with live case studies with sponsoring organizations tackling real-world problems.
Marketing Technology Hub
Learn how to understand and apply leading marketing technologies in practical, real-world scenarios.
Industry-Experienced Faculty
Learn from faculty who bring real-world experience to the classroom, ensuring you receive both academic and practical insights.

MSM Careers and Outcomes Heading link

Masters in Marketing positions can be found across companies and industries. Our degree prepares you for roles such as:

Marketing Manager
Marketing Research Analyst
Product Marketing Specialist
Social Media Manager
Digital Marketing Specialist
Brand Manager

Pride Points Heading link

81 % of recent MSM graduates were employed within six months of graduation
70 k Average Starting Salary

Earning Your Degree Heading link

Credits and Courses

The MSM degree is 32 credit hours in length composed of 16 credits of required courses and 16 electives.

Core curriculum:

Introduction to Marketing
Marketing Management
Marketing Analytics
Marketing Research I

Each student will also participate in a capstone course, analyzing and problem solving a live case.

Visit the Academic Catalog for full degree requirements

Tuition

UIC Business is part of a public research university, so tuition and fees vary by residency. Because our degrees offer flexible options, our tuition varies based on the number of classes you are taking each semester. To calculate your tuition and fees, please visit the Tuition Information page.

Don’t forget, UIC Business offers scholarships and partial tuition waivers. Ask an admissions representative about our many options to help you afford your education