Master of Science in Marketing
Advance your marketing career by building your expertise in marketing strategy, research, programs, analytics and more. Ideal for those with non-business degrees looking to pivot to marketing or those looking to acquire advanced skills.
Why choose UIC Business Heading link
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Best Value Our No.1 Best Value ranking in Illinois gives you a high-quality education with an affordable investment.
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Flexibility Take your classes online, in-person or the right combination for your life.
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Powerful Network Our convenient location and 52,000 strong network gives you access to the companies and alumni to help advance your career.
Degree-at-a-Glance Heading link
Learn More Heading link
Why Earn Your Master's in Marketing at UIC Business Heading link
Build your marketing skills in a rapidly growing field with UIC’s cutting edge curriculum combining theory with practical application.
- Fast-Paced, Flexible Program
Complete the 32-credit program in as little as one year full-time or over multiple years part-time. Tailor your curriculum with a wide range of electives to match your career or company goals—all while maintaining the flexibility to balance full-time work. - Experiential Learning
You will participate in a capstone course with live case studies with sponsoring organizations tackling real-world problems. - In Demand Concentrations
Choose from two different concentrations: Digital Marketing or Customer Focused Marketing.
MSM Careers and Outcomes Heading link
Masters in Marketing positions can be found across companies and industries. Our program prepares you for roles such as:
- Marketing Manager
- Marketing Research Analyst
- Product Marketing Specialist
- Social Media Manager
- Digital Marketing Specialist
- Brand Manager
Pride Points Heading link
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81 % of recent MSM graduates were employed within six months of graduation
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70 k Average Starting Salary
Earning Your Degree Heading link
Credits and Courses
The MSM program is 32 credit hours in length composed of 16 credits of required courses and 16 electives.
Core curriculum:
- Introduction to Marketing
- Marketing Management
- Marketing Analytics
- Marketing Research I
Each student will also participate in a capstone course, analyzing and problem solving a live case.
Tuition
UIC Business is part of a public research university, so tuition and fees vary by residency. Because our programs offer flexible options, our tuition varies based on the number of classes you are taking each semester. To calculate your tuition and fees, please visit the Tuition Information page.
Don’t forget, UIC Business offers scholarships and partial tuition waivers. Ask an admissions representative about our many options to help you afford your education
Master of Science in Marketing Concentrations Heading link
Digital Marketing
Study and analyze effective marketing tactics by designing, monitoring and managing traditional advertising, social media and digital marketing campaigns.
Courses include:
- Digital and Social Media Marketing
- Consumer Behavior
- Advanced Digital Marketing and Advertising
- Omni-Channel Retailing
- Brand Management
- Electronic Marketing
Customer-Focused Marketing
Design marketing strategies with an emphasis on incorporating multicultural perspectives into the marketing mix.
Courses include:
- Consumer Behavior
- Digital and Social Media Marketing
- Multicultural MarketingInternational Marketing
Admissions Heading link
At UIC, we have a holistic admissions process that considers undergraduate record, resume, letters of recommendation and more. Please visit the Admissions and Requirement process page for more information.
GMAT/GRE
GMAT/GRE test waivers available upon request for all masters’ degrees.
Graduate Application Deadlines Heading link
Fall 2025 International
Online MBA and Online MSM–Summer
Fall 2025 Domestic
Testimonial Master of Science in Marketing Alumnni Heading link
“The marketing program at UIC equipped me with the necessary skills to pursue my passion for sports marketing. The experienced faculty, practical learning opportunities, and collaborative environment were instrumental in my development, preparing me to make a meaningful contribution to a sports marketing team and succeed in my career.”
| MSM ’24