David Gal
Professor & Department Head
Department of Marketing
Contact
Building & Room:
UH 2533
Address:
601 S. Morgan St., Chicago, IL 60607
Office Phone:
Email:
CV Link:
Related Sites:
About
Experience
- Co-Editor in Chief, Consumer Psychology Review, 2023-present
- Professor of Marketing, University of Illinois at Chicago, 2016-present
- Associate Professor of Marketing, University of Illinois at Chicago, 2014-2016
- Assistant Professor of Marketing, Northwestern University, 2007-2014
Classes Taught
- Marketing Management
- Marketing-Led Innovation
- Consumer Decision Making
Research Interests
- Consumer Behavior
- Judgment and Decision Making
- Consumer Financial Decision Making
- Identity and Consumption
- Research Methods
- Survey Methods
- Marketing Management
Selected Publications
Gal, David and Itamar Simonson (2021), “Predicting Consumers’ Choices in the Age of the Internet, AI, and Almost Perfect Tracking: Some Things Change, the Key Challenges Do Not,” Consumer Psychology Review, forthcoming.
Gal, David (2020), “Why the Sun will not Set on the Endowment Effect: The Endowment Effect After Loss Aversion,” Current Opinion in Psychology (invited), forthcoming
McShane, Blake, David Gal, Andrew Gelman, Christian Robert, and Jennifer Tackett (2019), “Abandon Statistical Significance,” The American Statistician, 73, 235-245.
Gal, David and Derek Rucker (2018), “The Loss of Loss Aversion: Will it Loom Larger than its Gain?” Journal of Consumer Psychology [dialogue target article], 28(3), 497-516
- Related: Gal, David, “Why is Behavioral Economics So Popular?” New York Times, October 6, 2018
- Related: Gal, David, “Why the Most Important Idea in Behavioral Decision-Making Is a Fallacy,” Scientific American, July 31, 2018
Gal, David and Derek Rucker (2018), “Loss Aversion, Intellectual Inertia, and A Call for a More Contrarian Science: A Reply to Higgins & Liberman and Simonson & Kivetz,” Journal of Consumer Psychology [rejoinder], 28(3), 533-539
McShane, Blake and David Gal* (2017), “Statistical Significance and the Dichotomization of Evidence,” Journal of the American Statistical Association, 112(519), 885-895. Featured Discussion Article.
Notable Honors
2018, MSI Scholar, Marketing Science Institute
2018, 2016, 2014, Faculty Fellow, AMA Doctoral Consortium
2013 - 2016, DocSig list of most productive authors, Premier Marketing Journals
2013, MSI Young Scholar, Marketing Science Institute
Education
Ph.D., Business Administration, Stanford University 2007
MS, Management Science & Engineering, Stanford University, 2004
BS, Computer Science, Penn State University, 1999