Doctoral Student in Business Administration, Marketing
Building & Room:
601 S. Morgan St., 2201 UH
Jia Chen and Jingjing Ma (2017), “The Effect of Nostalgic Advertising on Brand Loyalty”, Advances in Consumer Research. Vol.45.
PhD Student in Business Administration, Marketing, University of Illinois at Chicago, 2017-present
Master of Management Science in Marketing, Peking University, China, 201
Bachelor of Arts in Advertising, Xiamen University, China, 2013
Bachelor of Management in Management Science, Xiamen University, China, 2013