The UIC Business marketing program exposes students to the latest research and theory in global and multicultural marketing, market research and analytics, advertising and promotion, and much more. Our students explore these fields with a rigor that translates into the executive-level contributions that firms expect from their marketing professionals. Because Chicago is a global center for advertising and market research, students have access to both the marketing professionals who visit our classrooms and the marketing firms located just beyond campus.
A Bachelor of Science in Marketing from UIC Business prepares students for careers in advertising and communications, marketing research, product management and sales leadership. Our students learn the fundamental principles involved in selling a service, promoting a product or building a brand. In classes led by research faculty, you’ll experience firsthand the new insights in the industry and the business trends that keep marketing majors in high demand in the industry.
Students in the marketing degree program may choose a concentration for their studies. Options include marketing research; innovation and product management; marketing promotions and communications; and sales leadership.
For a full list of degree requirements, visit the UIC Catalog.
For a full list of course offerings, visit the Course Catalog.
To earn a Bachelor of Science in Marketing degree from UIC, students need to complete university, college, and department degree requirements. The Department of Managerial Studies degree requirements are outlined below. Students should consult the College of Business Administration section for additional degree requirements and college academic policies.
|Summary of Requirements|
|General and Basic Course Requirements||48|
See General and Basic Course Requirements in the College of Business Administration section for the list of courses needed to meet this requirement.
See Business Course Requirements in the College of Business Administration section for the list of courses needed to meet this requirement.
|MKTG461||Consumer Market Behavior||3|
|MKTG465||Strategic Marketing Planning and Management||3|
|Nine additional hours selected from among the nonrequired 400-level courses in Marketing, except MKTG499.||9|
Students may choose to focus their nine elective hours for their major within a given concentration. The same elective cannot be counted toward more than one concentration. Students may also choose to complete the degree without a concentration. In this case, students may fulfill their 9-hour elective requirement by choosing any combination of marketing electives from within the Department of Managerial Studies.
The Department of Managerial Studies offers the following four concentrations in marketing:
|Concentration in Marketing Research|
|The following courses are required:||9|
|Market and Business Intelligence|
|Advanced Marketing Research|
|Concentration in Innovation and Product Management|
|The following courses are required:||9|
|Interdisciplinary Product Development I|
|Interdisciplinary Product Development II|
|Select one of the following:|
|Concentration in Marketing Promotions and Communications|
|Select three of the following:||9|
|Marketing Channels and E-Commerce|
|Advertising and Sales Promotion|
|Digital and Social Media Marketing|
|Concentration in Sales Leadership|
|The following course is required:||3|
|Select two of the following:||6|
|Principles of Retailing|
|The Personal Selling Effort in Marketing|
|Business-to-Business (B2B) Marketing|
|Nine hours from courses in the College of Business Administration. Students may choose ECON221 or any CBA courses at the 300- or 400-level. Students may use their business electives to complete a second concentration within their major or a minor with the college.||9|
See Sample Business Major Curriculum in the College of Business Administration section. See your academic advisor for an individualized major map in your field of study.
UIC Business offers minors that add an edge to your degree.
The hottest new area of business. Add insight to your marketing, management or IDS degree with a focus on the use of data-driven approaches to decision making and management.
Effective management of people and projects is essential for all fields. This minor is a great choice for any student who aspires to leadership roles in their work life.