Marketing is both an art and a science, focused on how companies create and deliver value to customers. Our faculty blend academic research with industry experience to help students master product development, media strategy, analytics, and sales.
Department of Marketing Leadership
Department of Marketing News
Marketing Degrees
The Department of Marketing offers undergraduate and graduate programs.
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BS Marketing
Marketing is essential to business success—it’s how companies create and deliver value to customers. At UIC, marketing students learn to research customer needs, develop and improve products, and use traditional and digital tools to engage audiences. Our faculty bring real-world and research experience, connecting students with marketing professionals. A BS in Marketing from UIC prepares you for a wide range of careers in the field. -
MS Marketing
Advance your marketing career by building your expertise in marketing strategy, research, programs, analytics and more. The Master of Science in Marketing is ideal for individuals with non-business degrees who wish to transition into marketing or those seeking to acquire advanced marketing skills. -
Online MS Marketing
UIC’s 100% Online Master of Science in Marketing degree provides essential concepts and tools for a career in marketing. The program is ideal for experienced professionals who want to stay up to date in the field of marketing; and career changers who want to transition into the marketing field.
American Marketing Association (AMA)
UIC Business has an active student chapter of the American Marketing Association (AMA). Joining the AMA will provide you with an opportunity to network with other students and alumni, visit interesting companies in the Chicago area, and participate in a range of events that will help you develop your skills as a marketer.