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Jia Chen

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  • Doctoral Student

Education

  • Master of Management Science in Marketing, Peking University, China, 2016
  • Bachelor of Arts in Advertising, Xiamen University, China, 2013
  • Bachelor of Management in Management Science, Xiamen University, China, 2013

Research & Publications

Jia Chen and Jingjing Ma (2017), “The Effect of Nostalgic Advertising on Brand Loyalty”, Advances in Consumer Research. Vol.45.