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Jia Chen

Jia Chen headshot
  • Doctoral Student in Business Administration, Marketing

601 S. Morgan St.
2201 UH
Chicago, IL 60607

Education

  • PhD Student in Business Administration, Marketing, University of Illinois at Chicago, 2017-present

  • Master of Management Science in Marketing, Peking University, China, 2016

  • Bachelor of Arts in Advertising, Xiamen University, China, 2013

  • Bachelor of Management in Management Science, Xiamen University, China, 2013

Research & Publications

Jia Chen and Jingjing Ma (2017), “The Effect of Nostalgic Advertising on Brand Loyalty”, Advances in Consumer Research. Vol.45.