Eliane Karsaklian Invited to Speak at Princeton University on AI Marketing
International interest in Professor Karsaklian’s latest book highlights its relevance to global conversations on artificial intelligence and culture
Eliane Karsaklian Invited to Speak at Princeton University on AI Marketing
Professor Eliane Karsaklian, Clinical Professor of Marketing at UIC, has been invited to serve as a guest speaker at Princeton University to discuss her recent book, AI Marketing: The Magic That Unites the World. The invitation reflects growing international interest in the book’s examination of how artificial intelligence is reshaping marketing, consumer behavior, and human connection.
In addition to the Princeton invitation, discussions are underway to translate the book into Mandarin, in collaboration with academic and publishing partners in China. Professor Karsaklian is also beginning a new research collaboration focused on cultural material possessions and technology-based well-being—an area closely aligned with the themes explored in the book.
About the Book: AI Marketing: The Magic That Unites the World
In AI Marketing: The Magic That Unites the World, Eliane Karsaklian examines artificial intelligence as a defining force in contemporary marketing—not simply as a technical tool, but as a cultural phenomenon embedded in everyday consumer experiences.
AI’s influence on marketing extends beyond efficiency, shaping culture, consumer well-being and global connection.
Using the metaphor of “magic,” the book explains how AI-powered systems operate behind the scenes to transform complex data into seamless interactions, from personalized recommendations to automated services. Karsaklian emphasizes how these technologies enable brands to move beyond mass communication toward relevance and responsiveness.
Using the metaphor of “magic,” the book explains how AI-powered systems operate behind the scenes to transform complex data into seamless interactions, from personalized recommendations to automated services. Karsaklian emphasizes how these technologies enable brands to move beyond mass communication toward relevance, responsiveness, and emotional connection.
A central theme of the book is AI’s unifying role in a global marketplace. While AI allows organizations to scale insights across borders, it also supports cultural sensitivity and personalization. The book encourages thoughtful reflection on ethics, responsibility, and well-being as AI becomes increasingly integrated into daily life.
Global Relevance
As artificial intelligence becomes increasingly embedded in everyday life, understanding its broader cultural and human implications is essential. AI Marketing: The Magic That Unites the World contributes to this conversation by examining how AI shapes consumer behavior and well-being—an emphasis reflected in the international interest surrounding the book, including Professor Karsaklian’s invitation to speak at Princeton University.