Expert Mention: Alan Malter Weighs In on Bath & Body Works’ Supply Chain Strategy
Alan Malter, Marketing Professor Featured in New York Times
Alan Malter, Associate Professor of Marketing and Director of Graduate Studies at UIC Business.
In a New York Times (NYT) feature on the retailer’s hunt for its next billion-dollar scent, Professor Alan Malter offers insight on why close supplier relationships fuel innovation.
Modified on July 17, 2026