Meet the UIC Business Marketing Team
What We Do: Branding has become a buzzword. We get it.
A Brand is more than just a logo, slogan, mascot or ad campaign. It’s the whole experience we give people and how they see us. Think of it as a carefully built system that lets UIC tell its story to the world in a way that is as moving, expressive and layered as we are.
What Marketing Team Does
The UIC Business Marketing team is responsible for elevating the reputation of the college, supporting enrollment growth, celebrating the achievements of our students, faculty, staff, and alumni, and ensuring a consistent and engaging brand presence across all communication channels.
Whether promoting groundbreaking faculty research, recruiting future students, managing our digital presence, or sharing stories that showcase the impact of UIC Business, our team partners with departments across the college to advance strategic priorities and connect with audiences locally, nationally, and globally.
The Marketing team supports a wide range of strategic initiatives, including:
- Marketing strategy and campaign development
- Undergraduate and graduate enrollment marketing
- Website strategy, content management, and user experience
- Social media strategy and management
- News stories, newsletters, and internal communications
- Brand management and creative services
- Photography
- Digital advertising and email marketing
- Event promotion and marketing consultation
Meet the Team
- Erin Brophy Lunz, Director of Marketing and Public Relations
Provides strategic leadership for UIC Business marketing and communications efforts, including enrollment marketing, brand strategy, digital platforms, website management, advertising, social media, content strategy, and marketing analytics. - Marisa Bueno, Graphic Designer
Leads the creative development of print and digital marketing materials, ensuring all visual communications align with UIC and UIC Business brand standards. Marisa manages the internal Faculty & Staff newsletter as well as the external Alumni & Friends newsletter. - Emma Lazowski, Graphic Design Associate
Supports the design and production of marketing collateral, digital graphics, presentations, event materials, and other creative assets.
How We Can Help
Faculty and staff are encouraged to partner with the Marketing team to:
- Promote faculty research, publications, awards, and achievements
- Share student success stories
- Publicize events and initiatives
- Request graphic design and marketing materials
- Update website content
- Develop marketing strategies for programs and events
- Promote newsworthy accomplishments through digital channels
The earlier our team is involved in planning, the more effectively we can support your goals.
Brand Resources
To ensure consistency across all communications, please use the official UIC and UIC Business brand resources. Here you will find: UIC and UIC Business brand guidelines, logos, presentation templates, email signature guidelines, photography and visual identity standards.
Contact Us
Have a story to share or need marketing support? Reach out here. We are your partner to showcase the people, programs, and accomplishments that make UIC Business exceptional. Let’s work together to amplify the stories and experiences that directly contribute to the growth and vitality of Chicago and beyond.