New Book Helps Marketers Negotiate and Defend Their Strategies
Eliane Karsaklian New Book, Become A Marketing Negotiator
UIC Business faculty member Eliane Karsaklian has released a new book, Become a Marketing Negotiator: Strategic Expertise in the Boardroom and AI-Driven World, designed to help marketers develop the negotiation skills needed to effectively defend their marketing strategies before company boards.
Drawing on 40 years of firsthand and academic experience as both a marketer and a negotiator, Karsaklian brings together practical knowledge and academic experience to provide marketers with tools they can use when navigating strategic discussions and negotiations within their organizations.
The book focuses on the specific challenges marketers face when presenting and defending marketing strategies. Through step-by-step negotiation processes tailored to the marketing field, Become a Marketing Negotiator offers a practical approach to strengthening marketers’ ability to communicate and negotiate their strategic recommendations.
By combining Karsaklian’s professional experience with her academic perspective, the book provides marketers with a framework for approaching negotiations and advocating for their strategies before company boards.