Professor David Gal Uncovers Why Behavioral Economics is So Popular in the New York Times
Professor David Gal Uncovers Why Behavioral Economics is So Popular in the New York Times Heading link
In a New York Times op-ed, UIC professor of marketing, David Gal, asked why behavioral economics is so popular. Find out why marketing matters and how behavior attributed to loss aversion may actually be due to inertia.
Modified on March 18, 2019