Fewer Donors, Bigger Gifts: The Surprising Effect of Digital Profile Enrichment
Digital Profile Enrichment in Social Networking Sites: Evidence from a Quasi-Experiment
by Yingda Lu, Associate Professor of Information and Decision Sciences
Accepted in MIS Quarterly
Co-authors: Xue Tan, Yong Tan, Junjie Wu
Yingda Lu, associate professor of Information and Decision Sciences, recently had his paper, Digital Profile Enrichment in Social Networking Sites: Evidence from a Quasi-Experiment, accepted in MIS Quarterly.
This study investigates how social networking platforms could alter the design of digital profiles to influence users’ decisions related to charitable giving. This study shows that by including users’ donation information from an affiliated charitable crowdfunding service, users’ donation probability decreased, while the average gift size and revealment of the donation amount increased.
Modified on October 08, 2025