Study: Buying Little Kids Things Like Toys Can Make Them Happier
Study: Buying Little Kids Things Like Toys Can Make Them Happier Heading link
Why do young kids get more of a thrill from tangible items versus a thoughtful experience? Lan Nguyen Chaplin, Associate Professor of Marketing said, “For experiences to provide enduring happiness, children must be able to recall details of the event long after it is over.” This study was covered on multiple outlets including CNBC, Moms.com, and Yahoo! Lifestyle.
Modified on December 21, 2020