Whose Experiences of Motherhood Do We Recognize, and Whose Remain Unseen in the Marketplace?
Lez Trujillo Torres explores how societal expectations shape the unseen emotional and social realities of fertility journeys.
Lez Trujillo Torres’ new research explores the unseen emotional and social realities of fertility journeys.
Lez Trujillo Torres, Assistant Professor of Marketing, and Laetitia Mimoun, ESCP Paris, published an article called “Out of Sync with Societal Expectations: How Gendered Consumer Timework Shapes Women’s Experiences in Fertility Services” in the Journal of the Association for Consumer Research. Drawing on women’s accounts of infertility, miscarriage, and fertility treatment, the study explores how women using fertility services find themselves “out of sync” with society’s expectations around motherhood, age, and family formation and how they navigate the uncertainty, grief, and invisible labor that can accompany fertility journeys.
Their related article in The Conversation France raises an important question: whose experiences of motherhood do we recognize, and whose remain unseen, reflecting the evolution of public conversations around reproductive health and fertility services.