Introduction
UIC’s 100% Online Master of Science in Marketing degree provides essential concepts and tools for a career in marketing. The program is ideal for experienced professionals who want to stay up to date in the field of marketing; and career changers who want to transition into the marketing field.
UIC Business Pillars
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Best Value Our #2 Best Value ranking in Illinois gives you a high-quality education with an affordable investment.
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Flexibility Our online programs are flexible to fit with your career and life.
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Powerful Network Our convenient location and 53,000 strong network gives you access to the companies and alumni to help advance your career.
Degree-at-a-Glance
Online MS Marketing Degree Overview
The OMSM degree is 32 credits in length and composed of eight 4-credit hour classes.
Online Master of Science in Marketing Courses
Courses
- Introduction to Marketing
- Marketing Management
- Consumer Behavior
- Marketing Analytics
- Marketing Research I
- Integrated Marketing Communications
- Digital and Social Media Marketing
- International Marketing
Online MSM is Best for
Students seeking maximum flexibility and convenience through a fully online learning experience without compromising academic quality or support.
Online MSM Careers and Outcomes
Our graduates have access to a vast alumni network to build personal and professional connections and expand their career opportunities. The UIC College of Business Administration has over 53,000 alumni in the Chicago area and throughout the world. With each new graduate, the college’s influence and positive global contributions grow.
UIC Business has its own dedicated Career Center to help business students advance their careers. Through workshops, job and internship opportunities, career fairs, mock interviews, and more, the team of experienced career coaches are here to help you learn the skills that you need to find the right business career.
Representative Titles
- Marketing Manager
- Marketing Research Analyst
- Product Marketing Specialist
- Social Media Manager
- Digital Strategist
- Brand Manager
Admissions
At UIC, we have a holistic admissions process that considers undergraduate record, resume, letters of recommendation and more. Please visit the Admissions and Requirement process page for more information.
GMAT/GRE
GMAT/GRE test scores are optional but may increase your chances of admissions and scholarship funding.
Online MSM Application Deadlines
Fall A 2026 Online Programs Deadline
Fall B 2026 MBA Deadline
Spring A 2027 Online Programs Deadline
Spring B 2027 MBA Deadline
Summer 2027 Online Programs Deadline
Alumni Testimonial
My time in the Master’s in Marketing program at UIC was instrumental in shaping me into the professional I am today. Through a combination of real-world work experience within UIC Business and meaningful coursework, UIC fosters a hands-on learning environment that prepares students to make an immediate impact in their careers.
MS Marketing Faculty Voices
Our faculty members publish in the top international marketing journals often challenging the status quo in scholarship and in business. In the Online Master of Marketing program, they bring that expertise into the online classroom, integrating marketing principles with their knowledge of the forefront of the field.
| Department Head, Professor of Marketing
The UIC online MS in Marketing program combines all the essential content of the on-campus program with the convenience and flexibility of an online, asynchronous format. Online students will be taught by the same expert faculty from the on-campus program, study the same curriculum, and receive the same degree.
| Professor, Director of Graduate Studies