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Photo of Chen, Jia

Jia Chen

Doctoral Student in Business Administration: Marketing Emphasis

Department of Marketing


Building & Room:

University Hall


601 S. Morgan St., 2201 UH

Selected Publications

Jia Chen and Jingjing Ma (2017), “The Effect of Nostalgic Advertising on Brand Loyalty”, Advances in Consumer Research. Vol.45.


PhD Student in Business Administration, Marketing, University of Illinois at Chicago, 2017-present
Master of Management Science in Marketing, Peking University, China, 201
Bachelor of Arts in Advertising, Xiamen University, China, 2013
Bachelor of Management in Management Science, Xiamen University, China, 2013