Jia Chen
Doctoral Student in Business Administration: Marketing Emphasis
Department of Marketing
Contact
Building & Room:
University Hall
Address:
601 S. Morgan St., 2201 UH
Email:
Selected Publications
Jia Chen and Jingjing Ma (2017), “The Effect of Nostalgic Advertising on Brand Loyalty”, Advances in Consumer Research. Vol.45.
Education
PhD Student in Business Administration, Marketing, University of Illinois at Chicago, 2017-present
Master of Management Science in Marketing, Peking University, China, 201
Bachelor of Arts in Advertising, Xiamen University, China, 2013
Bachelor of Management in Management Science, Xiamen University, China, 2013