Photo of Chaterjee, Lagnajita

Lagnajita Chaterjee

Doctoral Student in Business Administration, Marketing

Managerial Studies



Lagnajita, is a third-year student in Business Administration with an emphasis in Marketing. She is interested in understanding the importance of social identity in consumer decision making. Prior to this, she completed a Masters in Cognitive Science and a Bachelors in Psychology.


Classes Taught

  • Marketing Research (Instructor)
  • Consumer Behavior (Instructor)​
  • Strategic Management, MBA (Teaching Assistant)
  • Enterprise Strategy, MBA (Teaching Assistant)


Research Interests

  • Social Identity
  • Interpersonal Relations
  • User-Participation
  • Consumption on Social Media
  • Consumption in Social networks
  • Consumer Goals


Notable Honors

2017, Hot Topics Research Project, PDMA-UNH Innovation Doctoral Consortium

2017, Doctoral Fellow, PDMA-UNH Innovation Doctoral Consortium

2015 - Present, University of Illinois at Chicago (UIC) Doctoral Scholarship and UIC Business Doctoral Fellowship, University of Illinois at Chicago and UIC Busienss

2011 - 2013, “Earn While You Learn” Scholarship, University of Allahabad, India


Ph.D. Student in Business Administration with an emphasis in Marketing, expected graduation 2020
Masters in Cognitive Science, University of Allahabad, India, 2013
Bachelors in Psychology, Calcutta University, India, 2011

Selected Presentations

  • Chatterjee, Lagnajita and Spanjol, Jelena (2016). A Comparative Study of Post–Purchase Evaluation of User-Designed and Company-Designed Products: An Exploratory Study (Poster Presentation). PDMA Research Forum, Atlanta, GA
  • Pammi, V.S.Chandrasekhar, Kamble, Pavan, Chatterjee, Lagnajita, Srinivasan, Narayanan (2014). Scope of attention modulates loss aversion: a behavioural economic investigation (Poster Presentation). 1st Annual Conference on Cognitive Science. Delhi, India.