Photo of Chaplin, Lan Nguyen

Lan Nguyen Chaplin

Associate Professor

Department of Marketing

Contact

Building & Room:

2206 UH

Address:

601 S. Morgan St., Chicago, IL 60607

Office Phone:

(312) 413-8376

About

Selected Media Coverage
Fortune | Forbes | The New York Times | Time | "CBS News" | "ABC News Radio" | Scientific American |
New York Magazine | Smithsonian Magazine | Glamour | Washington Times | "CBC News" | Popular Science | Psychology Today | "Yahoo! Finance" | "Yahoo! Parenting" | Huffington Post | The Herald-Times | Redbook | Quartz

Experience

  • Associate Professor of Marketing, University of Illinois-Chicago, 2013-Present
  • Visiting Scholar, Kellogg School of Management, Northwestern University, May-Aug 2017
  • Associate Professor of Marketing (tenured), Villanova University, 2013
  • Assistant Professor of Marketing, Villanova University, 2010-2013
  • Assistant Professor of Marketing, University of Arizona, 2008-2010
  • Assistant Professor of Marketing, University of Illinois at Urbana-Champaign, 2003-2007
  • Lecturer in Marketing, University of Minnesota, 2000-2002

Editorial Review Boards:

  • Journal of Public Policy & Marketing, 2020
  • Journal of Consumer Affairs, 2017 - present
  • Journal of Consumer Research, [FT 50], 2014 - present
  • Journal of Positive Psychology, 2010 - present

Classes Taught

  • Consumer Behavior: (Undergraduate and MBA)
  • Brand Management: (Undergraduate and MBA)
  • Consumer Behavior Among Children and Other Special Populations: (Ph.D. Seminar)

Research Areas

  • Children's Happiness and Well-Being
  • Children's Consumer Behavior
  • Materialism
  • Self-Brand Connections
  • Branding
  • Psychology of Money

Selected Publications

Chaplin, Lan Nguyen (2021), “Let’s Talk About Our Career Failures,Harvard Business Review, August 2. [FT 50*]
—Top Trending HBR article in August 2021 in the Professional Transitions Category
—One of HBR readers’ “Favorite Reads” in August 2021
—HBR receives ~10M unique visits and ~20M page views per month

Chaplin, Lan Nguyen (2021), “How to Disrupt a System That Was Built to Hold You Back,” Harvard Business Review, March 8. [FT 50*]
—Top Trending HBR article in March 2021 in the Race Category
—One of HBR readers’ “Favorite Reads” in March 2021
—HBR receives ~10M unique visits and ~20M page views per month

Richins, Marsha and Lan Nguyen Chaplin (2021), “Object Attachment, Transitory Attachment, and Materialism in Childhood,” Current Opinion in Psychology, 39 (June) 20-25. Special Issue: Object Attachment, Editors: Derek Rucker and Melissa Norberg [Invited]. [PDF] [2019 Impact Factor=4.162]

Bublitz, Melissa, Lan Nguyen Chaplin, Laura A. Peracchio (2020), *Ashley Deutsch Cermin, Mentor Dida, Jennifer Edson Escalas, Meike Eilert, *Alexei Gloukhovtsev, Elizabeth G. Miller, “Rise Up: Understanding Youth Social Entrepreneurs and their Ecosystems,” Journal of Public Policy & Marketing, (in press). [PDF] [5-Year Impact Factor=3.798]

Chaplin, Lan Nguyen, Tina M. Lowrey, Ayalla Ruvio, L.J. Shrum, and Kathleen D. Vohs (2020), “Age Differences in Children’s Happiness from Material Goods and Experiences: The Role of Memory and Theory of Mind,” International Journal of Research in Marketing, (in press). [PDF] [5-Year Impact Factor=3.676]

John, Deborah Roedder John and Lan Nguyen Chaplin, (2019), “Children’s Understanding of the Instrumental Value of Products and Brands,” Research Dialogue, Journal of Consumer Psychology, 29 (2), 328-335. [Invited] [FT 50*] [PDF] [5-Year Impact Factor=5.140

Hamilton, Rebecca, Debora Thompson, Sterling Bone, Lan Nguyen Chaplin, Kelly Goldsmith, Vladaas Griskevicius, Ronald Hill, Deborah Roedder John, Chiraag Mittal, Thomas O’Guinn, Paul Piff, Caroline Roux, Anuj Shah, Meng Zhu (2019), “The Effects of Scarcity on Consumer Decision Journeys,” Journal of the Academy of Marketing Science, 47 (3), 532-550. [FT 50] [PDF] [5-year Impact Factor=12.500]

Gasiorowska, Agata, Lan Nguyen Chaplin, Tomasz Zaleskiewicz, Sandra Wygrab, and Kathleen D. Vohs (2016), “Money Cues Increase Agency and Decrease Prosociality Among Children: Early Signs of Market Mode Behaviors,” Psychological Science, 27 (3), 331-344. [PDF] [Top Tier Psychology Journal, 5-year Impact Factor=7.352]

Richins, Marsha L. and Lan Nguyen Chaplin (2015), “Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation,” Journal of Consumer Research, 41 (6), 1333-1357. [FT 50] [PDF] [5-year Impact Factor=7.366]
-Co-Winner, Best Article Award in JCR (2018)
-One of the most highly cited articles in JCR for 2016
-Lead article
-Reprinted in JCR’s Research Curations: Transformative Consumer Research (Spring/Summer 2015; Curator: Julie Ozanne)

Chaplin, Lan Nguyen and Michael I. Norton (2015), “Why We Think We Can’t Dance: Theory of Mind and Performance in Children,” Child Development, 82 (2), 651-658.
[PDF] [Top Tier Child Psychology Journal, 5-Year Impact Factor=6.151]

Chaplin, Lan Nguyen, Ronald P. Hill, and Deborah Roedder John (2014), “Poverty and Materialism: A Look at Impoverished Versus Affluent Children,” Journal of Public Policy and Marketing, 33 (1), 78-92. [PDF] [5-Year Impact Factor=3.798]

Burroughs, James, Lan Nguyen Chaplin, Mario Pandelaere, Michael I. Norton, Nailya Ordabayeva, Alexander Gunz, and Leslie Dinauer (2013), “Using Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society,” Journal of Public Policy & Marketing, 32 (1), 18-31. [PDF] [5-Year Impact Factor=3.798]

Cheng, Shirley, Tiffany Barnett White, and Lan Nguyen Chaplin (2012), “The Effects of Self-Brand Connections on Responses to Brand Failure: A New Look at the Consumer-Brand Relationship,” Journal of Consumer Psychology, 22 (April), 280-288. [FT 50]
[PDF] [5-Year Impact Factor=5.140]

Chaplin, Lan Nguyen and Deborah Roedder John (2010), “Interpersonal Influences on Adolescent Materialism: A New Look at the Role of Parents and Peers,” Journal of Consumer Psychology, 20 (April), 176-184. [FT 50] [PDF] [5-Year Impact Factor=5.140]

Chaplin, Lan Nguyen and Tina M. Lowrey (2010), “The Development of Consumer-Based Consumption Constellations in Children,” Journal of Consumer Research, 36 (February), 757-777. [FT 50] [PDF] [5-Year Impact Factor=7.366]

Chaplin, Lan Nguyen and Deborah Roedder John (2007), “Growing Up in a Material World: Age Differences in Materialism in Children and Adolescents,” Journal of Consumer Research, 34 (December), 480-493. [FT 50] [PDF] [5-Year Impact Factor=7.366]

Chaplin, Lan Nguyen and Deborah Roedder John (2005), “The Development of Self-Brand Connections in Children and Adolescents,” Journal of Consumer Research, 32 (June), 119-129. [FT 50] [PDF] [5-Year Impact Factor=7.366]

 

Service to Community

University of Pennsylvania

  • Penn Ambassador: Penn Alumni Interview Program (since 2002)
  • Penn First Plus Alumni Volunteer — Penn graduates who were among the first in their families to attend college, and/or had limited resources as undergraduate or graduate students.

Communities in Schools (CIS) of Chicago

  • Mission: To surround students with a community of support, empowering them to stay in school and achieve in life.
  • Leadership Council (since 2020)

Cradles to Crayons (Chicago)

  • Mission: To provide children from birth through age 12, living in homeless or low-income situations, with essential items they need to thrive – at home, at school and at play.
  • Partners Advisory Council (since 2018)

QuanTâm (since 2014)
Visit lanchaplin.com and click on QuanTâm

  • An organization that unites college students, alumni and businesses to create hope for others one kind act at a time
  • Led 10 civic engagement projects (most projects last ~3 months)
  • Help UIC undergraduates and alumni develop professional skills by collaborating with local and global businesses to serve the community
  • Professional development coach for UIC undergraduates and alumni
  • Professional development workshops [e.g., Implicit Biases in the Workplace; Do You Have Gravitas?; Personal Branding; Women in Business; Resume Writing; Interviewing; Networking; Diversity in the Workplace; Transitioning from the Classroom to the Boardroom]
  • Led ten civic engagement projects with UIC students and alumni (since 2017)

Professional Leadership

Co-Chair (with Melissa Bublitz and Laura Peracchio; Dialogical Track: Teens as Changemakers), 2019 Transformative Consumer Research Conference, Miami, FL

Co-Chair (with Michal Maimaran), 2017 Kellogg-UIC Children’s Well-Being and Happiness Conference, Evanston, IL

Co-Chair (with Agnes Nairn, Hult), 2015 Transformative Consumer Research Conference (Children and Materialism Track), Philadelphia, PA

Notable Honors

2020, Best Article Award Finalist for “Age differences in children's happiness from material goods and experiences: The role of memory and theory of mind.", International Journal of Research in Marketing (IJRM)

2019, Faculty Award, Office of the Provost, UIC

2018, Best article: Marsha L. Richins and Lan Nguyen Chaplin (2015), “Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation,”, Journal of Consumer Research, Volume 41, Issue 6, (April), 1333–1357.

2018, Top 50 Undergraduate Business Professors (Top Nominee), Poets & Quants

2016, One of the most highly cited articles: Marsha L. Richins and Lan Nguyen Chaplin (2015), “Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation,”, Journal of Consumer Research, Volume 41, Issue 6, (April),1333–1357.

Spring/Summer 2015, Research featured in the Journal of Consumer Research’s Research Curations: Transformative Consumer Research, (Curator: Julie Ozanne)

2015, Invited to give a presentation on innovative teaching methods, Marketing Management Association

2011-13, Highest Teaching Evaluation by Department Chair, Villanova University

2003-07, List of Excellent Instructors (top 10%), University of Illinois at Urbana-Champaign

2001-2002, Excellence in Teaching Award, Carlson School of Management, University of Minnesota

Education

University of Minnesota—Doctor of Philosophy in Business Administration
Major: Marketing; Minor: Psychology

University of Pennsylvania—Bachelor of Arts in Biological Basis of Behavior
Concentration: Behavioral Medicine

Research Currently in Progress

  • Children's Happiness
  • Children's Well-Being
  • Children's Health Knowledge
  • Children's Materialism
  • Children's Understanding of Artificial Intelligence
  • The Meaning of Friendship Across Generations