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Photo of Saka, Serkan

Serkan Saka

Doctoral Student in Business Administration: Marketing Emphasis

Department of Marketing

Pronouns: He/Him/His


Serkan is a fourth year PhD student in business administration with a concentration in marketing at the University of Illinois at Chicago. His research interests broadly span consumer behavior and focus on consumer activism, ideology, and well-being. In particular, he is interested in examining the intersection of morality and ideology on consumer boycotts. Additionally, his other research streams focus on financial well-being, mindfulness, and knowledge of health. Serkan enjoys researching substantive topics, ones that have the potential to disrupt our current way of thinking and change policy or business decisions. He also wishes to see more democractization of scholarly insights to non-academics, especially those who work in industries that relate to his research.

At UIC, he teaches Marketing Research and Global Marketing. Prior to joining the doctoral program at UIC, Serkan received both his Masters and Bachelors degrees in Marketing and held various roles across insights, brand management, and pricing for both Fortune 500 and private companies.

Research Interests

  • Consumer Activism
  • Consumer Well-Being
  • Judgement and Decision Making

Teaching Interests

  • Marketing Research
  • Global Marketing
  • Consumer Behavior

Selected Publications

Bayuk, J., Lee, H. C., Park, J., Saka, S., Talukdar, D., Sinha, J. (2022). Mindfully aware and open: Mitigating subjective and objective financial vulnerability via mindfulness practices.

Journal of Consumer Affairs, 56(3), 1284-1311.

Service to Community

Assistant Vice Chair of International Relations, DocSIG AMA

Notable Honors

2013, Marketing Senior Award for Outstanding Academic Achievement, and Service to the Department, the College, and the University, Smeal College of Business

2012, Community Engagement and Development Program (CEDP) Grant Recipient, Smeal College of Business


Master of Science, Marketing, University of Cincinnati, 2017
Bachelor of Science, Marketing, Minor in Information Systems, Pennsylvania State University, 2013

Professional Memberships

  • American Marketing Association
  • Transformative Consumer Research
  • Association for Consumer Research
  • Society for Consumer Psychology

Selected Presentations

Saka, Serkan, “Political Ideology and Consumption,” Association for Consumer Research, Denver, CO (October 2022).