Bachelor of Science in Marketing
Marketing is essential to business success—it’s how companies create and deliver value to customers. At UIC, marketing students learn to research customer needs, develop and improve products, and use traditional and digital tools to engage audiences. Our faculty bring real-world and research experience, connecting students with marketing professionals. A BS in Marketing from UIC prepares you for a wide range of careers in the field.
Degree-at-a-Glance
Learn More
Why Earn Your Bachelor's in Marketing at UIC Business
A Bachelor of Science in Marketing from UIC Business prepares students for careers in advertising and social media marketing, marketing research, product management, retailing and sales leadership. Our classes, which are led by faculty with experience from both research and industry, provide both a theoretical foundation for understanding a range of marketing topics, as well as hands-on experiences to allow you to put your skills into practice.
Students in the marketing degree program can choose a concentration for their electives. Options include: Data-Driven Marketing, Digital Marketing and Promotions, Innovation and Design Thinking, Retail and Services Marketing, and Sales Leadership.
- For a full list of degree requirements, visit the UIC Catalog.
- For a full list of course offerings, visit the Course Catalog.
In Their Own Words
“I am applying what I learned at UIC Business in my roles as an assistant media planner and entrepreneur. The program not only teaches marketing concepts, but focuses on all components of business: accounting, finance, entrepreneurship, information and decision science, and management.”
BS in Marketing Careers and Outcomes
Program Outcomes
With a marketing degree, you’ll have the skills and knowledge to:
- Develop an advertising campaign
- Manage the rollout of a new product or service to the market
- Use social media to reach potential customers
- Successfully manage the sales process for a company
- Analyze consumer trends and buying behavior to formulate a marketing strategy
- Build and protect a strong brand
- Develop a new product or service from idea to commercialization
Top employers hiring UIC Business Marketing Graduates
- Allstate
- Aon
- BDO Digital
- Best Buy
- CDW
- Compass
- Ecolab
- General Mills
- Grainger
- Groupon
- IRI
- Medline Industries
- Morningstar
- PepsiCo
- Robert Bosch
- Sherwin Williams
- State Farm
- Verizon
Minors
There are several UIC Business minors that might complement your marketing degree.
For a full list of UIC Business Minors offered, visit the UIC Academic Course Catalog.
Two examples include:
Business Analytics
This minor will provide you an opportunity to deepen your expertise in data analytics.
Leadership
Effective management of people and projects is essential for all fields. This minor is a great choice for any student who aspires to a leadership role.
American Marketing Association (AMA)
UIC Business has an active student chapter of the American Marketing Association (AMA). Joining the AMA will provide you with an opportunity to network with other students and alumni, visit interesting companies in the Chicago area, and participate in a range of events that will help you develop your skills as a marketer.