In a New York Times op-ed, UIC professor of marketing, David Gal, asked why behavioral economics is so popular. Find out why marketing matters and how behavior attributed to loss aversion may actually be due to inertia.
At UIC Business, we transform student potential into success. Our school connects students to Chicago’s living classroom. We provide a proven education, real-world skills and professional experiences that add up to exciting career opportunities.
This is why UIC is ranked in the top 20% of best undergraduate business programs*.
*According to U.S. News & World Report