UIC Business Faculty Lan Chaplin Lan Chaplin
  Associate Professor of Marketing

Office:2206 UH
Phone: (312) 413-8376



  • PhD in Marketing, University of Minnesota
  • BA in Biological Basis of Behavior (Concentration: Behavioral Medicine), University of Pennsylvania



  • Associate Professor of Marketing, University of Illinois-Chicago, Present
  • Associate Professor of Marketing (tenured), Villanova University, 2013
  • Assistant Professor of Marketing, Villanova University, 2010-2013
  • Assistant Professor of Marketing, University of Arizona, 2008-2010
  • Assistant Professor of Marketing, University of Illinois at Urbana-Champaign, 2003-2007
  • Lecturer in Marketing, University of Minnesota, 2000-2002

Teaching Interests

  • Consumer
  • Brand Management

Research and Publications

Research Interests

  • Children’s Consumer Behavior
  • Materialism
  • Children's Happiness and Well-Being
  • Brand Extension
  • Brand Metrics
  • Impression Management
  • Self-Concept


  • Richins, Marsha L. and Lan Nguyen Chaplin (2015), “Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation”, Journal of Consumer Research, 41(6), 1333-1357. [LEAD ARTICLE]
  • Chaplin, Lan Nguyen and Michael I. Norton (2015), “Why We Think We Can’t Dance: Theory of Mind and Performance in Children”, Child Development, 82 (2), 651-658.
  • Chaplin, Lan Nguyen and Michael I. Norton (2015), “Why Don’t You Want to Sing and Dance in Public?”, Scientific American, (February 24).
  • Chaplin, Lan Nguyen, Ronald P. Hill, and Deborah Roedder John (2014), “Poverty and Materialism: A Look at Impoverished Versus Affluent Children”, Journal of Public Policy and Marketing, 33 (1), 78-92.


  • John, Deborah Roedder and Lan Nguyen Chaplin (2013), “Self-Brand Connections in Children”, in Identity and Consumption, (Eds.) Ruvio, Ayalla. and Belk, Russell, Routledge Publications (in press).

Awards and Affiliations

  • Journal of Consumer Research, Editorial Review Board, 2014-
  • Journal of Positive Psychology, Editorial Review Board, 2010-
  • Research Support Grant, Villanova School of Business, 2011, 2012
  • Villanova School of Business Summer Research Support, 2011, 2012
  • Summer Research Fellowship, Villanova University, 2011
  • Co-winner of the ACR Sheth Foundation Dissertation Competition for Public Purpose Research, 2002.
  • AMA-Sheth Foundation Doctoral Consortium Fellow, University of Miami, June 2001.
  • Albert J. Haring Symposium Representative (Presenter), Indiana University, March 2000.
  • Doctoral Dissertation Fellowship, Carlson School of Management, University of Minnesota, 2002-2003 academic year