Nudge Theory’s Popularity May Block Insights Into Improving Society
Nudge Theory's Popularity May Block Insights Into Improving Society Heading link
Research by David Gal, Professor of Marketing and Marketing Expert, David Rucker (Northwestern University) around nudge-theory was featured in Science News.
“Likewise, less wildly hypothetical but perhaps still far-reaching changes to society, such as expanding Social Security or providing universal parental leave, can’t be tested with conventional experiments that include control and experimental groups. As a result, many behavioral scientists today have instead turned to researching “nudges” — smaller interventions that operate within existing policies. Nudges can influence human behavior, research suggests, and can be readily tested using experiments before being applied.”