Pride Points
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# 1 Undergraduate Business Program in Chicago — U.S. News & World Report
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# 2 Best Value in Illinois — Wall Street Journal
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# 3 Online Bachelor of Business Administration in Illinois— U.S. News & World Report
Pride Points
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# 3 Online Master of Business Administration in the Nation — Forbes
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# 9 In Social Mobility in the Nation — U.S. News & World Report
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Top 50 Public University — U.S. News & World Report
Explore UIC Business
Explore UIC Business
Departments
Senior Marketing Lecturer Kim Moon Analyzes Super Bowl Ad Strategy on FOX 32
During her appearance on FOX 32’s Chicago Live, Kim Moon discusses consumer reactions to product change and why Super Bowl advertising remains a powerful, cost-effective brand investment.