Anne Weidemanis Mägi
Clinical Associate Professor, Director of Undergraduate Studies & Assistant Department Head
Department of Marketing
Contact
Building & Room:
University Hall 2224
Address:
601 S. Morgan St., Chicago, IL 60607
Office Phone:
Email:
CV Link:
Related Sites:
About
Experience
- Instructor of Marketing, University of South Florida, 2010-2012
- Adjunct instructor, University of South Florida, 2006-2010
- Instructor, Florida Southern College, 2004-2005
- Project Manager, Marketing Research Department, ICA Handlarnas AB, Fall 1999
- Instructor, Stockholm School of Economics, 1996-1999
Classes Taught
- Principles of marketing
- Marketing management
- International marketing
- Marketing research
- Retail management
Research Interests
- Customer satisfaction and loyalty
- Consumer knowledge
- Pricing
- Celebrity endorsements
Selected Publications
- Bergkvist, L, and Mägi, A. W (2010) “Trends in European Marketing Publication Output,” Transfer Werbeforschung & Praxis, 56 (4), 21-36
- Guiry, M., Mägi, A. W, and Lutz, R. (2006), “Defining and Measuring Recreational Shopper Identity,” Journal of the Academy of Marketing Science, 34, 74-83.
- Mägi, A. W. and Julander, C-R. (2005), “Consumers’ store-level price knowledge: Why are some consumers more knowledgeable than others?” Journal of Retailing, 81, 319-329.
Notable Honors
2012, Favorite Undergraduate Marketing Professor Award, College of Business Administration, UIC
Education
PhD in Marketing, Stockholm School of Economics, 1999
Master of Science in Marketing, Stockholm School of Economics, 1992