Brad Bane
Adjunct Lecturer
Department of Marketing
Pronouns: He/Him/His
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About
Entrepreneurial research executive with a passion for organizational transformation and business building. As a senior-level business leader, I’ve grown my career by helping organizations and clients leverage research and implement strategy to deliver with distinction and be meaningfully better than competition. This includes driving sales, marketing, product development, competitive analysis and thought leadership initiatives that deliver business growth and client impact. With over 20 years of progressive research, marketing and managerial experience (including P&L responsibilities), I’ve been privileged to work with and oversee high-performing teams that consistently overdeliver on their financial commitments. I'm now pointing those experiences toward teaching at the college level.
Role Expertise: Strategy, Organizational Leadership, P&L Management, Team Building, Client Development, Business Development, New Product Development
Industry Knowledge: Marketing Research, Consumer Insight, Shopper Insight, Survey, Brand Strategy, Innovation, Path to Purchase, Marketing, Consulting, Thought Leadership, Receipt Panels, Purchase Panels
Selected Publications
Bane, Brad (April 2022), “Identifying High Value Sweets, Snacks Consumers,” Candy & Snack Today.
Bane, Brad (February 2022), “Behavioral Equity: When Actions Speak Louder than Words,” Mass Market Retailers.
Bane, Brad (October 2018), “How CPG Brands and Retailers Can Remain Competitive Amid Seismic Change,” Ad Age.
Bane, Brad and Alexander Rink (October 2017), “Amazon Primed: How to Coexist with the Everything Store,” Retail Leader Webinar
Bane, Brad (July 2016), “Turning Products into Experiences Makes People Happier” Ad Age.
Bane, Brad and Jiongming Mu (May 2015), “Concept Testing on the Consumer’s Terms,” MRMW Conference Presentation.
Service to Community
Volunteer - GiGi's Playhouse Chicago, dedicated to changing the way the world views Down syndrome and sending a global message of acceptance for all
Notable Honors
2013, President's Award, Ipsos Insight
2000, Marketer of the Year, NFO (formerly Kantar)
Education
MBA, Marketing + Economics & Public Policy (emphasis in Marketing Research), Indiana University Bloomington
BBA, Marketing (certificate in International Business, minor in Russian), University of Iowa