Photo of Barney-McNamara, Barb

Barb Barney-McNamara

Clinical Assistant Professor

Department of Marketing

Email:

bbarneym@uic.edu

Related Sites:

Selected Publications

Barney-McNamara, B., Peltier, J., Chennamaneni, P., and Niedermeier, K. (2021). “A conceptual framework for understanding the antecedents and consequences of social selling: a theoretical perspective and research agenda.” Journal of Research in Interactive Marketing, 15 (1):147-178. https://doi.org/10.1108/jrim-05-2020-0108

Notable Honors

2023, Ian Speakman Innovations in Teaching Award, Sales Educators’ Academy

2022, Best Teaching Moment, Pi Sigma Epsilon National Conference in Sales Management

Education

DBA, University of Wisconsin-Whitewater
MBA, Western Michigan University
BS in Business Administration, Central Michigan University

Professional Memberships

American Marketing Association (AMA)
National Association of Women Sales Professionals (NAWSP)
Emblaze - Revenue Insights that Ignite

Selected Presentations

  • Barney-McNamara, B. (2023). “Ian Speakman Innovations in Teaching Finalist Presentation: Exposing Students to Different Sales Methodologies,” Sales Educators’ Academy
  • Barney-McNamara, B. (2022). “Construct Your Personal Brand in Real-Time,” Sales Enablement Society Conference
  • Barney-McNamara, B. and Flink, N. (2022). Teaching Moment, "Uncovering the Hidden Need: Practicing Probing and Implication Questions," National Conference in Sales Management
  • Barney-McNamara, B. (2020). RNMKRS Symposium, "Creating Learning Communities: The Intersection Between Face-to-Face and AI," RNMKRS
  • Barney-McNamara, B. (2018). Unlocking the Potential in Every Learner: Principles of Marketing Symposium, "Shark Tank" Marketing Plan," McGraw Hill Education