Serkan Saka
Doctoral Student in Business Administration: Marketing Emphasis
Department of Marketing
Pronouns: He/Him/His
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About
Serkan is a fifth year PhD student in business administration with a concentration in marketing at the University of Illinois at Chicago. His research interests broadly span consumer behavior and focus on consumer activism, ideology, and well-being. In particular, he is interested in examining the intersection of morality and ideology on consumer activism. Additionally, his other research streams focus on financial well-being, mindfulness, and knowledge of health. Serkan enjoys researching substantive topics, ones that have the potential to disrupt our current way of thinking and change policy or business decisions. He also works on the democractization of scholarly insights to non-academics, especially those who work in industries that relate to his research.
At UIC, he teaches Marketing Research and Global Marketing. Prior to joining the doctoral program at UIC, Serkan received both his Masters and Bachelors degrees in Marketing and held various roles across consumer insights, brand management, and pricing for both Fortune 500 and private companies.
Selected Publications
Bayuk, J., Lee, H. C., Park, J., Saka, S., Talukdar, D., Sinha, J. (2022). Mindfully aware and open: Mitigating subjective and objective financial vulnerability via mindfulness practices. Journal of Consumer Affairs, 56(3), 1284-1311.
Service to Community
- Vice Chair of International Relations, DocSIG AMA
- Student Volunteer, ACR 2023
Education
Master of Science, Marketing, University of Cincinnati, 2017
Bachelor of Science, Marketing, Minor in Information Systems, Pennsylvania State University, 2013
Professional Memberships
- American Marketing Association
- Transformative Consumer Research
- Association for Consumer Research
- Society for Consumer Psychology
Selected Presentations
Saka, Serkan, “Political Ideology and Consumption,” Association for Consumer Research, Denver, CO (October 2022).
Research Currently in Progress
Morality in Activism (under review), Journal of the Association for Consumer Research.