Anja Schanbacher
Clinical Assistant Professor
Department of Marketing
Pronouns: She/Her/Hers
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About
Dr. Anja Schanbacher is Clinical Assistant Professor of Marketing. She previously held positions as Assistant Professor of Marketing at Drury University and as a Post-Doctoral Researcher at Duke University. Her research interests are in consumer behavior, financial decision-making, self and identity, and judgment and decision-making. Her work has been published in the Journal of Experimental Social Psychology and the Journal of Consumer Psychology, and has been featured by the Wall Street Journal. Anja holds a Master’s degree in Psychology from Ludwig-Maximilians-University in Germany and a Ph.D. and M.Res. in Marketing from the London Business School.
Selected Publications
Schanbacher, A. D., Faro, D., & Botti, S. (2024), A Joint Account With my Future Self: Self‐Continuity Facilitates Adjustment of Present Spending to Future Income Changes. Journal of Consumer Psychology, 34(2), 264-280.
Schanbacher, Anja D., Nazli Gurdamar-Okutur, and David Faro (2021), “It’s no Longer “Me”: Low Past-Self-Continuity Reduces the Sunk-Cost Bias.” Journal of Experimental Social Psychology (95), 104-146.
Notable Honors
2023, Breech School of Business Faculty Scholarship Award, Drury University
2017, Sheth Foundation Doctoral Consortium Fellow, American Marketing Association
Education
PhD in Marketing, London Business School
MRes in Marketing, London Business School
Diplom (combined BS/MS degree) in Psychology, Ludwig-Maximilians-University, Munich