Department seminar series
Leading scholars in Marketing bring their latest research to faculty, staff, and students. Seminars are usually held on Fridays in 2250 UH at 11 am.
Upcoming Semesters
Spring 2025
February 7
Ying Bao, Assistant Professor of Business Administraton
Gies College of Business, University of Illinois Urbana-Champaign
Topic: “The Effect of Quality Disclosure on Firm Entry and Exit Dynamics: Evidence from Online Review Platforms”
March 14
Maura Scott, Professor of Marketing
W. P. Carey School of Business, Arizona State University
Topic: “From Fear to Flourishing: Understanding the Experiences of Marginalized Consumers in Services Settings”
March 21
Ryan Hamilton, Associate Professor of Marketing
Goizueta Business School, Emory University
Topic: “The Upside of Incompetence: When Low Brand Competence Signals Low Prices”
April 11
Linda Tuncay Zayer, Professor of Marketing and Acting Associate Dean for Faculty & Research
Quinlan School of Business, Loyola University
Topic: “Social Media & Adolescent Boys: Disrupted Scripts of Masculinity”
April 25
Rebecca Reczek, Professor of Marketing and Berry Chair of New Technologies in Marketing
Max M. Fisher College of Business, Ohio State University
Topic: “Equity or Immorality? A Framework for Understanding Consumer Response to Historically Underrepresented Identities in Marketing Communications”
Past Semesters
Fall 2024
September 20
Dionne Nickerson, Assistant Professor of Marketing
Goizueta Business School, Emory University
Topic: “Responses to Corporate Social Responsibility”
October 18
Shane Wang, Professor of Marketing
Pamplin College of Business, Virginia Tech University
Topic: “The Product or the Context? How Purchase Type Moderates the Effects of Image Content on Review Helpfulness”
October 25
John Costello, Assistant Professor of Marketing
Mendoza College of Business, University of Notre Dame
Topic: “Ideology & Patriotic Marketing Appeals”
November 1
Esther Uduehi, Assistant Professor of Marketing and International Business
Foster School of Business, University of Washington
Topic: “Room for Error: The Effect of Minority Ownership Awareness on Brand Evaluations”
Spring 2024
January 19
Michelle Weinberger, Associate Professor
Medill School of Journalism, Northwestern University
Topic: “Relational Gifting: Conceptual Frameworks and an Agenda for a New Generation of Research”
February 16
Zhihao Zhang, Assistant Professor of Business Administration in Marketing
University of Virginia
Topic: “Knowing What You Don’t Know Metacognitive Monitoring Compensates for Memory Limitations in Open-Ended Decisions”
March 15
Alex Moore, Assistant Professor of Marketing
University of Illinois Chicago
Topic: “Store Choice and the Intent to Search”
April 12
Chethana Achar, Associate Professor of Marketing
Kellogg School of Management, Northwestern University
Topic: “Responses to Black ownership labeling on psychoactive drugs: an expertise stereotype framework”
April 26
Nooshin Warren, Associate Professor of Marketing
University of Arizona
Topic: “Investor Reaction to Corporate Engagement with Major Sociopolitical Events: Timing’s Role”
Fall 2023
September 15
Karen Page Winterich, Gerald I. Susman Professor in Sustainability and Professor of Marketing
Smeal College of Business, Pennsylvania State University
Topic: “Replace or Repair? How Companies Can Signal Unused Utility and Decrease Product”
September 29
Ellie Kyung, Associate Professor of Marketing
Babson College
Topic: “The Mental Mapping of Magnitude: New Insights from Examining Response Biases”
October 13
Tong Guo, Associate Professor of Marketing
Fuqua School of Business, Duke University
Topic: “Causal Inference in Unstructured Data: The Case of Impossible Meat Adoption”
October 20
Kalinda Ukanwa, Assistant Professor of Marketing
University of Southern California
Topic: “How Word-of-Mouth Affects Consumer Response to Algorithmic Bias”
November 3
David Pinsof, Research Scientist, UCLA Social Minds Lab, Department of Psychology
University of California, Los Angeles (UCLA)
Topic: NA
November 17
Andre Maciel, Assistant Professor of Marketing
Rockwood School of Marketing, Florida State University
Topic: NA
December 1
Zeynep Arsel, Professor Marketing
Concordia University
Topic: NA