Alexander Kentaro Moore
Associate Professor
Department of Marketing
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About
Alex Moore is an Assistant Professor of Marketing. He studies how consumers find the products that they are looking for in complex environments, and how consumers think about privacy.
Selected Grants
National Science Foundation Doctoral Dissertation Research Improvement, Grant from the Decision, Risk, and Management Sciences Program
Selected Publications
- Moore, A. K., Lewis, J., Levine, E. E., & Schweitzer, M. E. (2023). Benevolent friends and high integrity leaders: How preferences for benevolence and integrity change across relationships. Organizational Behavior and Human Decision Processes, 177, 104252.
- Molinar, A., Moore, A. K., Fowler, C., Wu, G. (2023). Seen and Not Seen: How People Judge
Ambiguous Behavior During the COVID-19 Pandemic. Journal of Risk and Uncertainty, 66(2), 141-159 - Moore, A. K., Munguia Gomez, D. M., Levine, E. E. (2019). Everyday dilemmas: New directions on the judgment and resolution of benevolence-integrity dilemmas. Social and Personality Psychology Compass, Volume 13, Issue 7.
Service to Community
- Reviewer, Cognition
- Reviewer, Social and Personality Psychology Compass
- Session Organizer with Bartels, D., Newell, B., and Gureckis, T., “Cognitive Costs,” Choice Symposium. Fontainebleau, France, August 2023
- Symposium Organizer, “Making Sense of Moral Ambiguity in Organizations,” 2020 Academy of Management Annual Meeting. Virtual (Formerly Vancouver, Canada), August 2020
Notable Honors
2023, J. Michael Harrison Doctoral Prize for Impactful Contribution to Theory, Booth School of Business
Education
PhD in Behavioral Science, University of Chicago Booth School of Business
BA in Economics, University of Chicago
Selected Presentations
- “The Nature of Real-World Moral Dilemmas: Benevolence and Integrity in Moral Judgment,” 2020 Academy of Management Annual Meeting. Virtual (Formerly Vancouver, Canada), August 2020
- “Category Convergence: How product categories, typicality, and the availability of information shape product liking evaluations,” Poster at CogSci 2021. Virtual (Formerly Vienna, Austria), July 2021
- “Category Convergence: How product categories, typicality, and the availability of information shape product liking evaluations,” Poster at SPUDM 2021. Virtual, August 2021
- “How Consumers Navigate, Evaluate, and Choose While Searching for Products,” Competitive Paper at SPC2022. Virtual, March 2022
- “How Consumers Navigate, Evaluate, and Choose While Searching for Products,” Choice Symposium, Fontainebleau, France, August 2023
Research Currently in Progress
- Moore, A. K., Hastie, R. (Under Review). Optimal vs Heuristic Navigation in Search.
- Moore, A. K., Schor, J., Bartels, D. (Under Review). The Determinants of Acceptable Privacy Behaviors by Organizations.
- Moore, A. K., Bartels, D. (in preparation). Intent to Search: How search intentions impact where consumers look for products.
- Moore, A. K., Bartels, D. (in preparation). Navigation in Price Search: How Variance and Search Costs Impact Where and In What Order Consumers Choose to Shop.
- Moore, A. K., Hastie, R. (in preparation). Searching Sequentially for Products Online: A Review of Experimental Research on Economic Search Models.
- With Zhang, Z. and Bartels, D. (in preparation). Considering Consideration: A new framework for multistage decisions.