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BS in Marketing

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Marketing is the key to any business.

The UIC Business marketing program exposes students to the latest research and theory in global and multicultural marketing, market research and analytics, advertising and promotion, and much more. Our students explore these fields with a rigor that translates into the executive-level contributions that firms expect from their marketing professionals. Because Chicago is a global center for advertising and market research, students have access to both the marketing professionals who visit our classrooms and the marketing firms located just beyond campus.

Prepare Yourself for the Best

Glassdoor just released its list of 25 Best Jobs for 2016. The list includes Product Marketing Manager and Marketing Manager. Learn the skills and gain the knowledge to fill these and other great marketing roles with a bachelor's in marketing from UIC Business.

Important Dates

First Year Applicants

Transfer Applicants


A Bachelor of Science in Marketing from UIC Business prepares students for careers in advertising and communications, marketing research, product management and sales leadership. Our students learn the fundamental principles involved in selling a service, promoting a product or building a brand. In classes led by research faculty, you’ll experience firsthand the new insights in the industry and the business trends that keep marketing majors in high demand in the industry.

Students in the marketing degree program may choose a concentration for their studies. Options include marketing research; innovation and product management; marketing promotions and communications; and sales leadership.

For a full list of degree requirements, visit the UIC Catalog.

For a full list of course offerings, visit the Course Catalog.

Program Outcomes

With a marketing degree from UIC Business, you’ll have the skills and knowledge to:

  • Develop an advertising campaign
  • Manage the rollout of a new product to market
  • Use social media to reach potential customers
  • Analyze consumer trends and buying behavior to formulate a marketing strategy 
  • Develop tactics to achieve record-breaking sales
  • Build and protect a strong brand
  • Develop a new product from idea to commercialization


UIC Business offers minors that add an edge to your degree.

Business Analytics

The hottest new area of business. Add insight to your marketing, management or IDS degree with a focus on the use of data-driven approaches to decision making and management.

Managerial Skills

Effective management of people and projects is essential for all fields. This minor is a great choice for any student who aspires to leadership roles in their work life.

Program Faculty

Head and shoulders photo of Lan Chaplin

Lan Nguyen Chaplin

Associate Professor of Marketing
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James Cooper

Clinical Assistant Professor of Management
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Anna Cui

Associate Professor of Marketing
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“Improving my resumé and practicing professionalism were essential to landing my first internship. The preparation at the Business Career Center gave me the confidence to put myself in unfamiliar territory.”

Britney Scott, UIC Business Scholar
BS '19

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