The UIC Business marketing program exposes students to the latest research and theory in global and multicultural marketing, market research and analytics, advertising and promotion, and much more. Our students explore these fields with a rigor that translates into the executive-level contributions that firms expect from their marketing professionals. Because Chicago is a global center for advertising and market research, students have access to both the marketing professionals who visit our classrooms and the marketing firms located just beyond campus.
Glassdoor just released its list of 25 Best Jobs for 2016. The list includes Product Marketing Manager and Marketing Manager. Learn the skills and gain the knowledge to fill these and other great marketing roles with a bachelor's in marketing from UIC Business.
A Bachelor of Science in Marketing from UIC Business prepares students for careers in advertising and communications, marketing research, product management and sales leadership. Our students learn the fundamental principles involved in selling a service, promoting a product or building a brand. In classes led by research faculty, you’ll experience firsthand the new insights in the industry and the business trends that keep marketing majors in high demand in the industry.
Students in the marketing degree program may choose a concentration for their studies. Options include marketing research; innovation and product management; marketing promotions and communications; and sales leadership.
For a full list of degree requirements, visit the UIC Catalog.
For a full list of course offerings, visit the Course Catalog.
UIC Business offers minors that add an edge to your degree.
The hottest new area of business. Add insight to your marketing, management or IDS degree with a focus on the use of data-driven approaches to decision making and management.
Effective management of people and projects is essential for all fields. This minor is a great choice for any student who aspires to leadership roles in their work life.