Anna Cui
Associate Professor of Marketing
Department of Marketing
Contact
Building & Room:
UH 2513
Address:
601 S. Morgan St., Chicago, IL 60607
Office Phone:
Email:
CV Link:
Related Sites:
About
Experience
- Associate Professor, University of Illinois at Chicago, since 2016
- Assistant Professor, University of Illinois at Chicago, 2010-2016
- Assistant Professor, Rensselaer Polytechnic Institute, 2006-2010
Classes Taught
- New Product Development
- Marketing Research
- Marketing Analytics
- Research Methods
Research Interests
- Innovation and new product development
- Marketing partnerships
- Marketing strategy
Selected Grants
Product Development and Management Association (PDMA), research grant, $5000. 2010.
Selected Publications
- Wang, Xinchun and Anna Shaojie Cui, “The impact of analyst stock recommendations on firms’ relative exploration orientation.” Forthcoming Journal of the Academy of Marketing Science.
- Nakata, Cheryl, Lisa Sharp, Jelena Spanjol, Anna Shaojie Cui, Elif Izberk-Bilgin, Stephanie Crawford, Yazhen Xiao (2021), “Narrative Arcs and Shaping Influences in Long-Term Medication Adherence.” Social Science and Medicine, 285, 114-264.
- Cui, Anna Shaojie and Sophie Xiao (2019), “The Role of Market and Technical Information Generation in New Product Development,” Journal of Product Innovation Management, 36(3), 305-330.
- Cui, Anna Shaojie (2019), “A Multi-Level Framework of Alliance Management: The Paradox of Coopetition.” Frontiers of Strategic Alliance Research: Negotiating, Structuring and Governing Partnerships, edited by Forak J. Contractor and Jeffery J. Reuer, Cambridge University Press.
- Cui, Anna Shaojie and Fang Wu (2019), “Customer Involvement in Innovation: A Review of Literature and Future Research Directions.” Review of Marketing Research:
Innovation and Strategy, Vol. 15, edited by Satish Jayachandran and Rajan Varadarajan. Emerald Publishing. - Nakata, Cheryl, Elif Izberk-Bilgin, Lisa Sharp, Jelena Spanjol (2019), Anna Shaojie Cui, Stephanie Y. Crawford, and Yazhen Xiao, “Chronic Illness Medication Compliance: A Liminal and Contextual Consumer Journey,” Journal of the Academy of Marketing Science, 47(2), 192-215.
- Cui, Anna Shaojie and Fang Wu (2017), “The Impact of Customer Involvement on New Product Development: Contingent and Substitutive Effects,” Journal of Product Innovation Management, 34(1), 60–80. — Finalist, Thomas Hustad Best Paper Award.
- Cui, Anna Shaojie and Fang Wu (2016), “Utilizing Customer Knowledge in Innovation: Antecedents and Impact of Customer Involvement on New Product Outcomes,” Journal of The Academy of Marketing Science, 44(4), 516-538.
- Zhang, Haisu, Fang Wu and Anna Shaojie Cui (2015), “Market Learning Mechanisms and New Product Development Performance: The Moderating Role of Customer Need Tacitness,” International Journal of Research in Marketing, 32(3), 297-308.
- Spanjol, Jelena, Anna Shaojie Cui, Stephanie Crawford, Cheryl Nakata, Lisa K. Sharp and Mary Beth Watson-Manheim (2015), “Service Co-Production of Prolonged, Complex, and Negative Services: An Examination of Medication Adherence in Chronically Ill Individuals,” Journal of Service Research, 18(3), 284-302. –Best Paper Honorable Mention Award.
- Cui, Anna Shaojie, Kwong Chan and Roger Calantone (2014), “The Learning Zone in New Product Development,” IEEE Transactions on Engineering Management, 61(4), 690-701.
- Cui, Anna Shaojie (2013), “Portfolio Dynamics and Alliance Termination: The Contingent Role of Resource Dissimilarity,” Journal of Marketing, 77(3), 15-32.
- Cui, Anna Shaojie and Shyam Kumar (2013), “Advancing Multilevel Alliance Research: Rejoinder to Commentary on Cui and Kumar (2012) and Future Directions,” Journal of Business Research, 66(5), 662-664.
- Cui, Anna Shaojie and Gina O’Connor (2012), “Alliance Portfolio Resource Diversity and Firm Innovation,” Journal of Marketing, 76(4), 24-43.
- Cui, Anna Shaojie and Shyam Kumar (2012), “The Termination of Exploration and Exploitation Joint Ventures: The Impact of Uncertainty, Parent Firm Performance, and Joint Venture Characteristics,” Journal of Business Research, 65(8), 1202-1208.
- Cui, Anna Shaojie, Roger J. Calantone and David Griffith (2011), “Strategic Change and Termination of Interfirm Partnerships,” Strategic Management Journal, 32 (4), 402-423.
- Cui, Anna Shaojie, Meng Zhao and T. Ravichandran (2011), “Market Uncertainty and Dynamic New Product Launch Strategies: A Systems Dynamics Model,” IEEE Transactions on Engineering Management, 58(3), 530-550.
Professional Leadership
Associate Editor, Journal of Product Innovation Management, 2019-present
Member, Product Development and Management Association Academic Committee, 2015-2019
Notable Honors
2018, Hans B. Thorelli Award for most significant and long-term contribution to international marketing theory or practice, Journal of International Marketing
2017, Finalist, Thomas Hustad Best Paper Award, Journal of Product Innovation Management
2015, Best Paper Honorable Mention Award, Journal of Service Research
2011, 2014, Conference Best Paper Award, PDMA Research Form
2013, Best Reviewer Award, PDMA Research Form
2010, Winner, PDMA Research Competition
Education
PhD in Marketing, Michigan State University, 2006
MS in Finance, The Graduate School of the People's Bank of China, 1999
BS in Finance, Remin University, 1996