Sajna Razi
Clinical Associate Professor/ Director of MBA Programs
Director of Marketing Technology Hub
Department of Marketing
Contact
Building & Room:
UH 2507
Address:
601 S. Morgan St., Chicago, IL 60607
Office Phone:
Email:
CV Link:
About
Hello! Thank you for visiting my profile page. I love to teach, research and be a supporting career guide for my students. Digital, technology and data are the pillars in marketing now. I strongly believe in bringing these current industry trends into my classes so that you can take important steps towards a successful career. I adopt a workshop style of teaching in my sessions.
Academic Experience
- Clinical Associate Professor of Marketing at Department of Marketing, College of Business Administration, University of Illinois Chicago(UIC), USA
- Clinical Assistant Professor of Marketing at UIC
- Assistant Professor of Marketing at UIC
- Instructor at School of Management, Binghamton University, State University of New York, New York, USA
Industry Experience
- Advisor for Digital Engagement and Marketing initiatives (Ongoing)
- Program management experience at a global technology and consulting firm, (2000-2008)
- Managed multiple interdisciplinary teams, working out of varied global locations. Worked with clients globally as US, Canada, Japan, South East Asia and Europe
Research Interests
Digital Innovations in Marketing Education, Digital and Social Media Marketing , Product Design Innovation and Consumer Interaction.
Teaching Interests
Digital Marketing, Social Media Marketing, Business Intelligence in Marketing, AI in Marketing, Digital Marketing Research, Marketing Strategy & Analytics.
Selected Publications
Razi, S. (2021). Debates on Digital Advertising Strategies: An Experiential Approach to Encourage Critical Thinking. Advertising & Society Quarterly, 22(1), doi:10.1353/asr.2021.0016.
Abnee, N., Caruth, R., Krimstein, K., and Razi, S. (2021). Understanding the Backstory of Advertising through Podcast Creation: A Collaborative Model for Student Engagement. Advertising & Society Quarterly, 22(3), , doi:10.1353/asr.2021.0032.
Ibrahim, S. and Obal, M. (2020). Investigating The Impact of Radical Technology Adoption into The New Product Development Process. International Journal of Innovation Management, 24(04), 2050035.
Ibrahim, S. (2018). Convergence of Technology with Marketing Education – a Digital Marketing & BI application. Marketing Management Association Fall 2018 Educators’ Conference Proceedings, ISSN 2325-3509 (Print), ISSN 2325-3533 (Online).
Gupta, V. K., Ibrahim,S., Guo, G. and Markin,E. (2016). Entrepreneurship Research in Management and Organizational Studies: A Contribution-Based Assessment of the Literature. New England Journal of Entrepreneurship: 19(1),pp. 70-87.
Agarwal, M. K., Hedge, A. and Ibrahim S. (2012). Will they buy my product – Effect of UID and Brand. In Book Advances in Affective and Pleasurable Design, in the Series “Advances in Human Factors and Ergonomics Series”, July 09, 2012, Edited by Yong Gu Ji, CRC Press Taylor and Francis Group. ISBN : 9781439871188.
Chatterji, M., Ibrahim, S. and Atav, G. (2013). Potential Contribution of Management Science to Peace Science: The Case of Peace Marketing. In Book Liber Amicorum, Hommage en l’honneur du Professeur Jacques Fontanel, Published by L’Harmattan.
Professional Leadership
Director of MBA Programs, College of Business Administration, University of Illinois Chicago
Director, Marketing Technology Hub, Department of Marketing, UIC
Faculty Fellow at UIC Honors College, University of Illinois Chicago
Notable Honors
2022, Research Scholar, Action Research Scholars program, UIC Center for the Advancement of Teaching Excellence (CATE)
April 2021, Volunteer of the Month, American Marketing Association-Chicago
2019, Dean's Letter of Recognition for Contribution to Teaching, University of Illinois Chicago
2016, 2018, Faculty Fellow, DMA Professor's Institute
Education
- PhD, Marketing. Binghamton University, State University of New York, New York, USA.
- Masters in Business Administration (Specialization in International Marketing)
- Bachelor of Technology, Electronics & Communication Engineering
Professional Memberships
- Board Member, Association of National Advertisers/AEF MarTech +AI Academic Advisory Board
- Member, Marketing Insights Committee, American Marketing Association, Chicago