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Photo of Crockett, David K.

David K. Crockett

Professor of Marketing

Department of Marketing

Pronouns: He/Him/His

Contact

Building & Room:

UH 2521

Address:

601 S. Morgan St., Chicago, IL 60607

Related Sites:

About

My primary research interest is in sociological aspects of consumer behavior and marketing, particularly the consequences of social inequality along lines of gender, race, and social class. My research investigates social inequality in the marketplace and addresses public policy and social movement initiatives designed to alleviate it. My research has appeared in leading marketing journals, including the Journal of Consumer Research, the Journal of Public Policy & Marketing, and Consumption, Markets & Culture, as well as journals in sociology and public health.

Selected Publications

Grier, Sonya A., David Crockett, Guillaume Johnson, Kevin Thomas, and Tonya Bradford (2023), “Race in Consumer Research: Past, Present, and Future,” Journal of Consumer Research.

Appau, Samuelson and David K. Crockett (2022), “Wealth in People and Places: Understanding Transnational Gift Obligations,” Journal of Consumer Research.

Arsel, Zeynep, David Crockett, and Maura L. Scott (2022), “Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research: A Curation and Research Agenda,” Journal of Consumer Research.

Crockett, David (2021), “Racial Oppression and Racial Projects in Consumer Markets:
A Racial Formation Theory Approach,” Journal of Consumer Research.

Crockett, David, Lenita Davis, and Casey Carder Rockwell (2024), “A Consumer Vulnerability Perspective on Eviction,” in Angela Y. Lee (ed.), The Vulnerable Consumer: Beyond the Elderly and the Poor, Review of Marketing Research, 21, 153-165, Leeds, UK: Emerald Publishing.

Service to Community

UIC United Faculty, Representative Assembly

Professional Leadership

Associate Editor, Journal of Consumer Research

Executive Board, Race in the Marketplace

Education

University of Arizona, PhD in Management (Marketing Concentration)
University of Wisconsin-Whitewater, MBA in Marketing
University of Missouri at Columbia, BS in Business Administration

Professional Memberships

  • American Marketing Association
  • American Sociological Association
  • Association for Consumer Research
  • Consumer Culture Theory Consortium
  • Race in the Marketplace Network
  • The Ph.D. Project