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Photo of Trujillo Torres, Lez E

Lez E Trujillo Torres

Assistant Professor of Marketing

Pronouns: She/Her/Hers

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Lez Trujillo Torres is an Assistant Professor of Marketing. She investigates how consumers and institutions value ideas, products, people, and experiences in the marketplace. Her research revolves around consumption topics with broad societal and public policy implications such as marketplace disparities, service experiences, health markets, risky technologies, and social responsibility.

She has published in the Journal of the Academy of Marketing Science and Marketing Theory. She has presented her research in a variety of international conferences including Association for Consumer Research, American Marketing Association, Consumption Culture Theory, Macromarketing Society, and Bringing Institutional Theory to Marketing.

Prior to entering UIC, Lez spent over 15 years addressing social and economic justice issues ranging from affordable housing, homeownership in low-income communities, consumer financial protection, and quality public education. She has lived in Peru (born and raised), France, and Denmark.

Selected Publications

  • Laetitia Mimoun*, Lez Trujillo-Torres*, Francesca Sobande (forthcoming), “Social Emotions and the Legitimation of the Fertility Technology Market,” Journal of Consumer Research, * indicates lead authors
  • Poole, Sonja Martin, Sonya A. Grier, Kevin D. Thomas, Francesca Sobande, Akon E. Ekpo, Lez Trujillo Torres, Lynn A. Addington, Melinda Weekes-Laidlow, and Geraldine Rosa Henderson (2020). “Operationalizing Critical Race Theory in the Marketplace.” Journal of Public Policy & Marketing: 0743915620964114
  • DeBerry-Spence, Benét and Lez Trujillo Torres (forthcoming), “Don’t give us death like this!” Commemorating Death in the Age of COVID-19, Journal of the Association for Consumer Research. Accepted September 23, 2020, Both authors contributed equally
  • Lez Trujillo Torres, Benét DeBerry-Spence (2019), “Consumer Valorization Strategies in Traumatic Extraordinary Experiences,” Journal of the Academy of Marketing Science, 47 (3): 516-537, Selected as a finalist for the 2019 JAMS Sheth Foundation Best Paper of the Year Award
  • Francesca Sobande, Laetitia Mimoun, Lez Trujillo Torres (2019), “Soldiers and Superheroes Needed! Masculine Archetypes and Constrained Commodification in the Sperm Donation Market,” Marketing Theory.
  • Benét DeBerry-Spence, Lez Trujillo Torres, Robert Ebo Hinson (2019), Bringing together the Big and the Small: Multinational Corporation Approaches to Corporate Social Responsibility and Entrepreneurship in Africa. In A. McWilliams, D. Rupp, D. Siegel, G. Stahl, and D. Waldman (Eds.), The Oxford Handbook of Corporate Social Responsibility: Psychological and Organizational Perspectives. London, England: Oxford University Press

Service to Community

  • COVID Vaccine Uptake Working Group, University of Illinois, Chicago
  • Board Member, Marketing Ethnic Faculty Association
  • Treasurer-Elect, Designing Your Career in the Marketing Academy Board

Notable Honors

2021-2022, Faculty Fellowship, UIC Institute for Research on Race and Public Policy

2020, Finalist paper, Journal of the Academy of Marketing Science/Sheth Foundation, 2019 Best Paper Award

2019, Nominated and selected participant, Designing Your Career in the Marketing Academy - Emerging Female Leaders Conference, Chicago

2017, Visiting Ph.D. Student, University of Southern Denmark, Odense

2016, Valuing Diversity Ph.D. Award, American Marketing Association Foundation


Ph.D. in Business Administration, University of Illinois at Chicago

Master of Business Administration, University of Illinois at Chicago

Bachelor of Arts, Molecular and Cell Biology (Neurobiology concentration), University of California, Berkeley

Additional education background:
General Sciences, Peralta Community Colleges, Oakland, CA
Industrial Engineering, Universidad Nacional del Callao, Lima, Peru

Professional Memberships

Member, PhD Project
Member, Association for Consumer Research
Member, Consumer Culture Theory
Member, American Sociological Association

Selected Presentations

  • “From the scientific bench to the market: The Intersection of race and genetic Innovations,” Race and Discrimination in the Marketplace, Journal of the Association for Consumer Research, Virtual Boutique Conference, June 2021
  • “Don’t give us death like this! Commemorating and Death in the Age of Covid-19,” Journal of the Association for Consumer Research, COVID Flash Special Issue Presentation, 2020
  • “Social Emotions and Market Legitimation,” Cass Business School, City University of London, London, UK, 2020
  • “Workshop on Health, Consumption and Markets,” University of Lille, Lille, France, 2019