Lez Trujillo Torres
Assistant Professor
Department of Marketing
Pronouns: She/Her/Hers
Contact
Building & Room:
UH 2519
Address:
601 S. Morgan St., Chicago, IL 60607
Email:
CV Link:
Related Sites:
About
Lez Trujillo Torres is Assistant Professor of Marketing. She studies how hierarchies of value and inequalities emerge and are reproduced in the marketplace. Her work often takes place in the context of underserved consumers and communities, health markets, and technology innovation, and has implications for service experience design, consumer well-being, public policy, and social, economic, and racial justice.
She has published in the Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of the Association for Consumer Research, Journal of Public Policy & Marketing, and Marketing Theory. She has presented her research in a variety of international conferences and is a faculty mentor and instructor in doctoral seminars and workshops.
Prior to entering UIC, Lez spent over 15 years addressing social and economic justice issues ranging from affordable housing, homeownership in low-income communities, consumer financial protection, and quality public education. She comes to Chicago via Oakland and Los Angeles. She has also lived in Peru (born and raised), France, and Denmark.
Selected Publications
- Lez Trujillo-Torres*, Benét DeBerry-Spence*, Sonya Grier, and Søren Askegaard, (forthcoming), “After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality,” Journal of Consumer Research, *lead authors
- Lez Trujillo-Torres, Eda Anlamlier, Laetitia Mimoun, Lagnajita Chaterjee, Delphine Dion (2023), “Access-Based Customer Journeys,” Journal of the Academy of Marketing Science
- Delphine Dion, Laetitia Mimoun, Eda Anlamlier, Lagnajita Chaterjee, Lez Trujillo-Torres, “Consumer Hacks in Access,” (2023), Journal of Business Research
- DeBerry-Spence, B., Trujillo-Torres, L. E., Sengupta, R., Matsumoto, K., & Chen, J. (2022). Marketing’s Role in Promoting the Common Good: A Systematic Examination and an Agenda for Future Inquiry. Journal of Public Policy & Marketing, 42(2), 95–114. Selected as issue lead article
- Lez Trujillo-Torres and Benét DeBerry-Spence (2022), “In the Back of the Bus: Racialized High Risk Consumption and Sickle Cell Disease,” Journal of the Association for Consumer Research, 8:1, 8-20. Selected as special issue lead article; featured in UIC Today. Winner of the 2023 Geraldine Rosa Henderson Excellence in Research on Race and Inclusion (G.E.R.R.I.) mentor-mentee award
- Laetitia Mimoun*, Lez Trujillo-Torres*, Francesca Sobande (2021), “Social Emotions and the Legitimation of the Fertility Technology Market,” Journal of Consumer Research, * indicates lead authors
- Benét DeBerry-Spence and Lez Trujillo-Torres (2021), “Don’t Give us Death Like This! Commemorating Death in the Age of Covid-19,” Journal of the Association for Consumer Research. 7(1), 27-38. Both authors contributed equally
- Sonja Martin Poole, Sonya Grier, Francesca Sobande, Kevin Thomas, Akon Ekpo, Lez Trujillo Torres, Lynn Addington, Geraldine Henderson, Melinda Weeks, “Operationalizing Critical Race Theory (CRT) in the Marketplace” (2020), Journal of Public Policy & Marketing. Winner of the 2023 Thomas C. Kinnear/ Journal of Public Policy & Marketing Award. This award recognizes the Journal of Public Policy & Marketing article that has made the most significant contribution in the past three years
Service to Community
- Board Member, Marketing Ethnic Faculty Association
- Treasurer-Elect, Designing Your Career in the Marketing Academy Board
- COVID Vaccine Uptake Working Group, University of Illinois, Chicago
- Reviewer, Journal of Consumer Research
- Reviewer, Journal of Business Research
- Reviewer, Journal of Public Policy & Marketing
- Reviewer, Association for Consumer Research Conference
- Reviewer, American Marketing Association Conference
- Reviewer, Consumer Culture Theory Conference
Notable Honors
2023, Co-winner, Thomas C. Kinnear/Journal of Public Policy & Marketing Award to co-author team
2023, Co-winner with Benét DeBerry Spence, The Geraldine Rosa Henderson Excellence in Research on Race and Inclusion (G.E.R.R.I.) mentor-mentee award
2022, Panelist and Faculty Mentor, Doctoral Students, 12th Qualitative Data Analysis Workshop, Corvallis, Oregon
2022, Faculty, UIC Honors College
2022, Faculty Sponsor, UIC Local Chapter of the Association of Latino Professionals For America (ALPFA)
2021, Faculty Mentor, Doctoral Students, Seminar on Qualitative Methods and Research Design, University of Lille, France
2021-2022, Faculty Fellowship, UIC Institute for Research on Race and Public Policy
Education
Ph.D. in Business Administration, University of Illinois at Chicago
Master of Business Administration, University of Illinois at Chicago
Bachelor of Arts, Molecular and Cell Biology (Neurobiology concentration), University of California, Berkeley
Additional Education Background:
General Sciences, Peralta Community Colleges, Oakland, CA
Industrial Engineering, Universidad Nacional del Callao, Lima, Peru
Professional Memberships
Member, PhD Project
Member, Race in the Marketplace
Member, Consumer Culture Theory
Selected Presentations
- 2023 Navigating the New Job Market, AMA Doctoral Workshop, panelist, American Marketing Association 2023
- 2023 Thriving Through Understanding: A Qualitative Research Approach, panelist, Marketing Doctoral Marketing Association, PhD Project, San Francisco, CA
- 2023 “In the Back of the Bus: Racialized High Risk Consumption and Sickle Cell Disease,” at The Geraldine Rosa Henderson Excellence in Research on Race and Inclusion (G.E.R.R.I.) virtual symposium, mentor-mentee award presentation, June 2023
- 2023 “Platform-Mediated Consumption and Its Effects on Understudied Consumers” roundtable participant, American Marketing Association Conference, 2023, San Francisco, CA
- 2023 “After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality,” Tenure Project Conference, Philadelphia, PA
- 2023 “Acknowledging the Role of the State in Consumer Culture and Markets, roundtable participant, Consumer Culture Theory, 2023, Lund, Sweden
- 2022, Journal of the Association for Consumer Research Webinar: Racism and Discrimination in the Marketplace, “In the Back of the Bus: Racialized High Risk Consumption and Sickle Cell Disease,” with Benet DeBerry-Spence
- 2022 “The Impact of Public Discourse on Charitable Giving. Insights from the U.S. Charitable Market from 1991 to 2015,” Research Seminar, University of Southern Denmark