Department of Marketing
Building & Room:
University Hall 2228
601 S. Morgan St., Chicago, IL 60607
Jeff's research examines a spectrum of theoretical (e.g., causal reasoning and judgment, mental accounting, mental representations, and choice architecture) and substantive (e.g., food choices, brand attitudes, collaborative consumption, and responsibility judgments) topics. His work has been published in leading journals such as the Journal of Consumer Research, the Journal of Marketing Research, Psychological Science, and the Journal of Experimental Psychology: General, among others, and has been featured in The Wall Street Journal, U.S. News & World Report, and Women's Health, to name a few.
- Parker, Jeffrey R. and Rom Y. Schrift (2011), “Rejectable Choice Sets: How Seemingly Irrelevant No-Choice Options Affect Consumer Decision Processes,” Journal of Marketing Research, 48 (5), 840-854. Best Student Paper Award Winner (SCP 2010).
- Parker, Jeffrey R. and Donald R. Lehmann (2011), “When Shelf-Based Scarcity Impacts Consumer Preferences,” Journal of Retailing, 87 (2), 142-155. On the Journal of Retailing’s Most Cited Articles Since 2011 List. http://www.journals.elsevier.com/journal-of-retailing/most-cited-articles.
- Parker, Jeffrey R. and Donald R. Lehmann (2014), “How and When Grouping Low-Calorie Options Reduces the Benefits of Providing Dish-Specific Calorie Information,” Journal of Consumer Research, 41 (1), 213-235. Press: The Wall Street Journal, yahoo.com, medicalresearch.com, huffingtonpost.com, U.S. News & World Report, Women’s Health, prevention.com, Daily Health News, New York Daily News, Georgia Public Broadcasting, examiner.com, ndtv.com.
- Schrift, Rom Y. and Jeffrey R. Parker (2014), “Staying the Course: The Option of Doing Nothing and Its Impact on Postchoice Persistence,” Psychological Science, 25 (3), 772-780. Press: Time.com, huffingtonpost.com, Knowledge@Wharton, inc.com, psychologytoday.com, druckerinstitute.com.
- Reinholtz, Nicholas, Daniel M. Bartels, and Jeffrey R. Parker (2015), “On the Mental Accounting of Restricted-Use Funds: How Gift Cards Change What People Purchase,” Journal of Consumer Research, 42 (4), 596-614. Press: Chicago Booth Review.
- Umashankar, Nita, Raji Srinivasan, and Jeffrey R. Parker (2016), “Cross-buying After Product Failure Recovery? Depends on How You Feel About It,” Journal of Marketing Theory and Practice, 24 (1), 1-22.
- Parker, Jeffrey R., Donald R. Lehmann, and Yi Xie (2016), “Decision Comfort,” Journal of Consumer Research, 43 (1), 113-133. Included in MSI’s Journal Selections, October 2016. http://www.msi.org/articles/decision-comfort-can-improve-customer-experience.
- Lehmann, Donald R. and Jeffrey R. Parker (2017), “Disadoption,” AMS Review, 7 (1), 36-51.
- Parker, Jeffrey R., Donald R. Lehmann, Kevin Lane Keller, and Martin G. Schleicher (2018), “Building a Multi-Category Brand: When Should Distant Brand Extensions Be Introduced?” Journal of the Academy of Marketing Science, 46 (2), 300-316.
- Schrift, Rom Y., Jeffrey R. Parker, Gal Zauberman, and Shalena Srna (2018), “Multi-Stage Decision Processes: The Impact of Attribute-Order on How Consumers Mentally Represent Their Choice,” Journal of Consumer Research, 44 (6), 1307-1324.
- Parker, Jeffrey R. and Anthony R. Koschmann (2018), “Shelf Layout and Consumer Preferences,” in Handbook of Research on Retailing, ed. Katrijn Gielens and Els Gijsbrechts, Cheltenham, UK: Edward Elgar, 251-272.
- Parker, Jeffrey R., Nita Umashankar, and Martin G. Schleicher (2019), “How and Why the Collaborative Consumption of Food Leads to Overpurchasing, Overconsumption, and Waste,” Journal of Public Policy & Marketing, 38 (2), 154-171.
- Parker, Jeffrey R., Iman Paul, and Nicholas Reinholtz (2020), “Perceived Momentum Influences Responsibility Judgments,” Journal of Experimental Psychology: General, 149 (3), 482-489.
- Paul, Iman, Jeffrey R. Parker, and Sara Loughran Dommer (2020), “The Influence of Incidental Tokenism on Private Evaluations of Stereotype-Typifying Products,” Social Psychology Quarterly, 83 (1), 49-69.
- Malter, Maayan S., Morris B. Holbrook, Barbara E. Kahn, Jeffrey R. Parker, and Donald R. Lehmann (2020), “The Past, Present, and Future of Consumer Research.” Marketing Letters, 31 (2-3), 137-149.
- Wertenbroch, Klaus, Rom Y. Schrift, Joseph W. Alba, Alixandra Barasch, Amit Bhattacharjee, Markus Giesler, Joshua Knobe, Donald R. Lehmann, Sandra Matz, Gideon Nave, Jeffrey R. Parker, Stefano Puntoni, Yanmei Zheng, and Yonat Zwebner, “Autonomy in Consumer Choice.” (forthcoming at Marketing Letters).
- Larson, Jeff, Ryan Hamilton, and Jeffrey R. Parker, “Where You Shop Affects How You Choose: Retailer Price Image and the Importance of Enriched Versus Comparable Attributes.” (forthcoming at Journal of the Association for Consumer Research).
- Parker, Jeffrey R., Iman Paul, Ryan Hamilton, Omar Rodriguez-Vila, and Sundar Bharadwaj, “How Product Type and Organic Label Structure Combine to Influence Consumers’ Evaluations of Organic Foods” (forthcoming at Journal of Public Policy & Marketing).
Co-founder, co-chair: 2015 - present, IDEA Conference
Editorial review board member: 2016 - present, Journal of Consumer Research
Editorial review board member: 2015 - present, International Journal of Research in Marketing
Ph.D., Marketing, May 2011, Columbia University, New York, NY
M. Phil., Marketing, October 2008, Columbia University, New York, NY
B.S., Business Administration, December 2002, University of Colorado, Boulder, CO
Research Currently in Progress
- Larson, Jeff, Ryan Hamilton, and Jeffrey R. Parker, “Price Image Impacts the Importance of Enriched versus Comparative Attributes in Decision Processes.” (conditionally accepted at Journal of the Association for Consumer Research)
- Parker, Jeffrey R., Iman Paul, Ryan Hamilton, Omar Rodriguez-Vila, and Sundar Bharadwaj, “How Label Structure Drives Preferences for Organic Vice Foods” (invited 5th-round revision at Journal of Public Policy & Marketing).
- Rumela Sengupta and Jeffrey R. Parker, “Risk is Preferred at Lesser Causal Depth.”