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Photo of Hagen, Linda

Linda Hagen

Assistant Professor of Marketing

Department of Marketing

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Linda Hagen

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Selected Publications

  • Hagen, Linda, and Ed O’Brien (accepted), “Lost Time Undermines Return Behavior,” PNAS Nexus.
  • Hagen, Linda, and Ed O’Brien (2025), “When Did They Post It? How Temporal Markers Influence the Persuasiveness of Online Reviews,” Psychology & Marketing, 42, 1035-50.
  • Finkelstein, Stacey, Linda Hagen, and Beatriz Pereira (2024), “When is Food Consumption Maladaptive?,” In Maladaptive Consumer Behavior: Theory, Research, and Intervention (pp. 129-164). Cham: Springer Nature Switzerland.
  • Hagen, Linda (2021), “Pretty Healthy Food: How and When Aesthetics Amplify Perceived Healthiness,” Journal of Marketing, 85 (2), 129-45.
  • Hagen, Linda*, Kosuke Uetake*, Nathan Yang*, Bryan Bollinger, Allison B. Chaney, Daria Dzyabura, Jordan Etkin, Avi Goldfarb, Liu Liu, K. Sudhir, Yanwen Wang, James R. Wright, and Ying Zhu (2020), “How Can Machine Learning Aid Behavioral Marketing Research?,” Marketing Letters, 4 (31), 361-70.
  • Hagen, Linda, Aradhna Krishna, and Brent McFerran (2019), “Outsourcing Responsibility for Indulgent Eating to Prevent Negative Affect,” Journal of the Association for Consumer Research, 4 (2), 136-46.
  • Krishna, Aradhna*, and Linda Hagen* (2019), “Out of Proportion? The Effect of Leftovers in Eating-Related Affect and Behavior,” Journal of Experimental Social Psychology, 81, 15-26.
  • Hagen, Linda, Aradhna Krishna, and Brent McFerran (2017), “Rejecting Responsibility: Low Physical Involvement in Obtaining Food Promotes Unhealthy Eating,” Journal of Marketing Research, 54 (4), 619-35.
  • O’Brien, Ed, and Linda Hagen (2013), “The Thrill of (Absolute) Victory: Success Among Many Enhances Emotional Payoffs,” Emotion, 13 (3), 366-74.
  • O’Brien, Ed, Sara H. Konrath, Daniel Grühn, and Linda Hagen (2013), “Empathic Concern and Perspective Taking: Linear and Quadratic Effects of Age Across the Adult Life Span,” Journal of Gerontology: Psychological Sciences, 68 (2), 168-75.

Professional Leadership

Editorial Review Board Member, Journal of Consumer Research

Editorial Review Board Member, Journal of Consumer Psychology

Notable Honors

2021, 2025, Best Reviewer Award, Journal of Consumer Psychology