Adam Duhachek
Professor
Department of Marketing
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About
Teaching Interests:
- Consumer Behavior
- Marketing Research
- Marketing Analytics
Research Interests:
- Coping
- Emotions
- Artificial Intelligence
- Consumer Ideology
Selected Grants
Marketing Science Institute, Research Priorities Grant, "Artificial Intelligence and Persuasion"
Selected Publications
Kim, Tae Woo and Adam Duhachek (2020), “Artificial Intelligence and Persuasion: A Construal Level Account,” Psychological Science, 31 (4) 363-380.
Kim, Claire, Dahee Han, Adam Duhachek and Zakary Tormala (2018), “Political Identity, Preference, and Persuasion,” Social Influence, 13 (4) 177-191.
Kelting, Katie, Adam Duhachek and Kimberly Whitler (2017), “Copycat Private Labels Improve the Consumer Shopping Experience: A Fluency Explanation,” Journal of Academy of Marketing Science, 45 (4) 569-585.
Han, DaHee, Ashok K. Lalwani and Adam Duhachek (2017) “Power Distance Belief, Power and Charitable Giving,” Journal of Consumer Research, 44 (1) 182-195.
Han, DaHee, Adam Duhachek and Nidhi Agrawal (2016), “Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self Efficacy Enhancement,” Journal of Consumer Research, 43 (October), 429-447.
Achar, Chethana, Jane So, Nidhi Agrawal and Adam Duhachek (2016), “What We Feel and Why We Buy: The Influence of Emotions on Consumer Decision Making,” Current Opinion in Psychology, 10 166-170.
Education
M.S., PhD, Northwestern University
B.A., University of Nebraska-Lincoln