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Photo of DeBerry-Spence, Benét

Benét DeBerry-Spence

Professor and Department Head, Marketing

Department of Marketing


Building & Room:

University Hall 2201


601 S. Morgan St., Chicago, IL 60607

Office Phone:

(312) 996-4614




  • Professor of Marketing, University of Illinois at Chicago; Chicago, IL
  • Founder, MASAZI Visitor and Welcome Centre; Accra, Ghana, West Africa
  • CODESRIA Multinational Working Group Member and Coordinator, Council for the Development of Social Science Research in Africa
  • Global New Businesses/Global Commercialization, Monsanto, G.D. Searle (now Pfizer); Skokie, IL
  • Northwestern Healthcare Network (now Northwestern Memorial Hospital); Chicago, IL
  • Global Marketing/Product Management-Development, Baxter Healthcare Corporation; Deerfield, IL

Classes Taught

  • Global Marketing
  • Consumer Behavior
  • Core/Introduction to Marketing
  • Graduate and Executive Course Studies

Research Interests

  • Global and African Market Development
  • Emerging and Developing Economies
  • Race, Diversity Equity & Inclusion
  • Entrepreneurship and Microentrepreurship
  • Consumer Behavior
  • Transformative Research
  • Engaged Scholarship
  • Anthropological and Sociological Theories and Methods


Selected Publications

DeBerry-Spence, B. and Trujillo Torres, L. (2021), “’Don’t Give Us Death Like This!’ Commemorating Death in the Age of COVID-19,” Journal of the Association for Consumer Research, forthcoming.

DeBerry-Spence, B. and Izberk-Bilgin, E. (2021), “Historicizing and Authenticating African Dress: Diaspora Double Consciousness and Narratives of Heritage and Community,” Consumption Markets & Culture, 24(2), 147-168.

Trujillo Torres, L., and DeBerry-Spence, B. (2019), “Consumer Valorization in Narratives of Traumatic Consumption Experiences,” Journal of the Academy of Marketing Science, 47 (3): 516-431.

  • Finalist, 2020 Journal of the Academy of Marketing Science Sheth Foundation Best Paper Award

DeBerry-Spence, B., Ekpo, A., and Hogan, D. (2019), “Mobile Phone Visual Ethnography (MpVE): Bridging Transformative Photography and Mobile Phone Ethnography,” Journal of Public Policy & Marketing, 38 (1): 81-95.

  • Winner, 2021 American Marketing Association-EBSCO Award for Responsible Research in Marketing

Ekpo, A., DeBerry-Spence, B., Henderson, G. R., and Cherian, J. (2018), “Narratives of technology consumption in the face of marketplace discrimination,” Marketing Letters, 29 (4): 451-463.

Notable Honors

2021, AMA-EBSCO Award for Responsible Research in Marketing, American Marketing Association

2020, Best Paper Award Finalist, Journal of the Academy of Marketing Science Sheth Foundation

2020 - 2021, Public Voices Fellow, OpEd Project

2017 - 2018, Presidential Fellow, University of Illinois


PhD in Marketing, Northwestern University
MBA, University of Chicago
BS, University of Notre Dame