Photo of Gal, David

David Gal

Professor and Coordinator of Marketing PhD Program

Department of Marketing


Building & Room:

University Hall 2211


601 S. Morgan St., Chicago, IL 60607

Office Phone:

(312) 996-6202

CV Download:


Related Sites:



  • Professor of Marketing, University of Illinois at Chicago, 2016-present
  • Associate Professor of Marketing, University of Illinois at Chicago, 2014-2016
  • Assistant Professor of Marketing, Northwestern University, 2007-2014


Classes Taught

  • Marketing Management
  • Marketing-Led Innovation


Research Interests

  • Consumer Behavior
  • Judgment and Decision Making
  • Identity and Consumption
  • Research Methods
  • Survey Methods
  • Marketing Management

Selected Publications

McShane, Blake, David Gal, Andrew Gelman, Christian Robert, and Jennifer Tackett (2019), “Abandon Statistical Significance,” The American Statistician, 73, 235-245.

Gal, David and Derek Rucker (2018), “The Loss of Loss Aversion: Will it Loom Larger than its Gain?” Journal of Consumer Psychology [dialogue target article], 28(3), 497-516

  • Related: Gal, David, “Why is Behavioral Economics So Popular?” New York Times, October 6, 2018
  • Related: Gal, David, “Why the Most Important Idea in Behavioral Decision-Making Is a Fallacy,” Scientific American, July 31, 2018

Gal, David and Derek Rucker (2018), “Loss Aversion, Intellectual Inertia, and A Call for a More Contrarian Science: A Reply to Higgins & Liberman and Simonson & Kivetz,” Journal of Consumer Psychology [rejoinder], 28(3), 533-539

McShane, Blake and David Gal* (2017), “Statistical Significance and the Dichotomization of Evidence,” Journal of the American Statistical Association, 112(519), 885-895. Featured Discussion Article.

Notable Honors

2018, MSI Scholar, Marketing Science Institute

2018, 2016, 2014, Faculty Fellow, AMA Doctoral Consortium

2013 - 2016, DocSig list of most productive authors, Premier Marketing Journals

2013, MSI Young Scholar, Marketing Science Institute


Ph.D., Business Administration, Stanford University 2007
MS, Management Science & Engineering, Stanford University, 2004
BS, Computer Science, Penn State University, 1999