Marketing is an interesting and important discipline of business that encompasses a wide range of activities. At UIC Business, we offer the full spectrum of marketing aspects, so that you can choose the area that best fits your interest. Advertising and communications are a fun and fast-paced focus. Marketing research is vital to understanding your audience and setting your strategic goals. Innovation and product management let you see a product from conception through completion. And sales leadership is great for a motivated people-person. The marketing degree lets students find and explore the career path that best suits their goals.
A Bachelor of Science in Marketing from UIC Business prepares students for careers in advertising and communications, marketing research, product management and sales leadership. Our students learn the fundamental principles involved in selling a service, promoting a product or building a brand. In classes led by research faculty, you’ll experience firsthand the new insights in the industry and the business trends that keep marketing majors in high demand in the industry.
Students in the marketing degree program may choose a concentration for their studies. Options include marketing research; innovation and product management; marketing promotions and communications; and sales leadership.
For a full list of degree requirements, visit the UIC Catalog.
For a full list of course offerings, visit the Course Catalog.
UIC Business offers minors that add an edge to your degree.
The hottest new area of business. Add insight to your marketing, management or IDS degree with a focus on the use of data-driven approaches to decision making and management.
Effective management of people and projects is essential for all fields. This minor is a great choice for any student who aspires to leadership roles in their work life.