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BS Marketing Degree

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Take advantage of exciting new opportunities with a Bachelor of Marketing

Marketing is an interesting and important discipline of business that encompasses a wide range of activities. At UIC Business, we offer the full spectrum of marketing aspects, so that you can choose the area that best fits your interest. Advertising and communications are a fun and fast-paced focus. Marketing research is vital to understanding your audience and setting your strategic goals. Innovation and product management let you see a product from conception through completion. And sales leadership is great for a motivated people-person. The marketing degree lets students find and explore the career path that best suits their goals.

Important Dates

First Year Applicants

Transfer Applicants


A Bachelor of Science in Marketing from UIC Business prepares students for careers in advertising and communications, marketing research, product management and sales leadership. Our students learn the fundamental principles involved in selling a service, promoting a product or building a brand. In classes led by research faculty, you’ll experience firsthand the new insights in the industry and the business trends that keep marketing majors in high demand in the industry.

Students in the marketing degree program may choose a concentration for their studies. Options include marketing research; innovation and product management; marketing promotions and communications; and sales leadership.

For a full list of degree requirements, visit the UIC Catalog.

For a full list of course offerings, visit the Course Catalog.

Program Outcomes

With a marketing degree from UIC Business, you’ll have the skills and knowledge to:

  • Develop an advertising campaign
  • Manage the rollout of a new product to market
  • Use social media to reach potential customers
  • Analyze consumer trends and buying behavior to formulate a marketing strategy 
  • Develop tactics to achieve record-breaking sales
  • Build and protect a strong brand
  • Develop a new product from idea to commercialization


UIC Business offers minors that add an edge to your degree.

Business Analytics

The hottest new area of business. Add insight to your marketing, management or IDS degree with a focus on the use of data-driven approaches to decision making and management.

Managerial Skills

Effective management of people and projects is essential for all fields. This minor is a great choice for any student who aspires to leadership roles in their work life.

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Program Faculty

Head and shoulders photo of Lan Chaplin

Lan Chaplin

Associate Professor of Marketing
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James Cooper

Clinical Assistant Professor of Managerial Studies
Head and shoulder photo of Anna Cui

Anna Cui

Assistant Professor of Marketing
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I continue to feel an incredible amount of gratitude for getting to live, laugh, and study at UIC. I feel like I'm in a great place for the beginning of my final year, with some really interesting classes to prepare for and some incredible opportunities ahead. 

Mariya Amiwala
Class of '16

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