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Marketing is the core of the business world

Marketing is both art and science. It focuses on the activities that help a company create and deliver value to customers. UIC Business marketing students learn about the research required to understand current and future customers, the skills needed to develop new products and services or analyze and improve a company’s existing offerings, the tools companies use to communicate and interact with customers through traditional or digital media, and the important role of sales for any company.

Our faculty bring experience from both practice and research to the classroom and also work with the business community to provide students with opportunities to meet with marketing professionals.

Degree Programs Heading link

The Marketing Department offers undergraduate, graduate and PhD degree programs.

Apply Now Graduate and Doctoral Degrees

Explore Undergraduate Degree

American Marketing Association (AMA) Heading link

UIC Business has an active student chapter of the American Marketing Association (AMA). Joining the AMA will provide you with an opportunity to network with other students and alumni, visit interesting companies in the Chicago area, and participate in a range of events that will help you develop your skills as a marketer.

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UIC Business Marketing Concentrations Heading link

Students gather around a table looking at a laptop

Designed to Align with Career Opportunities

Since there is such a wide range of possible career paths in marketing, we offer five different tracks for your elective courses in the major.

  • Data-Driven Marketing:  Companies must conduct research in order to understand consumers and their changing preferences. A new course focuses in qualitative research to explore how people behave and why.
  • Digital Marketing and Promotions: Focuses on the tools that companies use to communicate with their customers. Today, much of this is through social media.
  • Innovation and Design Thinking: Courses in innovation and product design and a course in creativity.
  • Retail and Services Marketing: Focus on direct to consumer offerings.
  • Sales Leadership: For some companies, personal selling will be the most important tool for communicating with customers. Personal selling today is a sophisticated practice.

Professor David Gal in the New York Times Heading link

In a New York Times op-ed, UIC professor of marketing, David Gal, asked why behavioral economics is so popular. Find out why marketing matters and how behavior attributed to loss aversion may actually be due to inertia.

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The Versatility of a Marketing Degree Heading link

With so many things changing in the external environment that influences marketing, it is an exciting time to be a marketer. Marketing can be a good fit for everyone. If you are curious about people, interested in the big picture, love to communicate – in words, numbers and/or images or want to help the firm delight its customers – Marketing is for you.

Career Pathways

  • 84% of UIC Business undergraduate Marketing students were employed by six months after graduation and 48% of students completed an internship experience.
  • 86% of MS in MArketing graduates were employed by six months after graduation and have on average 2 years of professional experience.

Interdisciplinary Product Development

Interdisciplinary X Development (IXD), formerly known as Interdisciplinary Product Development is a two-semester curriculum that integrates the latest technologies and best practices for innovative product development. The course combines Industrial Design, Engineering, and MBA/Marketing students from all three colleges to work together in cross-functional teams to research and develop new product concepts. The course focuses on the early stages of the product development process, from identifying market opportunities through initial prototyping.