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Photo of Mägi, Anne

Anne Mägi

Clinical Associate Professor and Assistant Department Head

Department of Marketing


Building & Room:

University Hall 2224


601 S. Morgan St., Chicago, IL 60607

Office Phone:

(312) 996-4480


CV Link:

Anne Mägi

Related Sites:



  • Instructor of Marketing, University of South Florida, 2010-2012
  • Adjunct instructor, University of South Florida, 2006-2010
  • Instructor, Florida Southern College, 2004-2005
  • Project Manager, Marketing Research Department, ICA Handlarnas AB, Fall 1999
  • Instructor, Stockholm School of Economics, 1996-1999

Classes Taught

  • Principles of marketing
  • Marketing management
  • International marketing
  • Marketing research
  • Retail management

Research Interests

  • Customer satisfaction and loyalty
  • Consumer knowledge
  • Pricing
  • Celebrity endorsements

Selected Publications

  • Bergkvist, L, and Mägi, A. W (2010) “Trends in European Marketing Publication Output,” Transfer Werbeforschung & Praxis, 56 (4), 21-36
  • Guiry, M., Mägi, A. W, and Lutz, R. (2006), “Defining and Measuring Recreational Shopper Identity,” Journal of the Academy of Marketing Science, 34, 74-83.
  • Mägi, A. W. and Julander, C-R. (2005), “Consumers’ store-level price knowledge: Why are some consumers more knowledgeable than others?” Journal of Retailing, 81, 319-329.

Notable Honors

2012, Favorite Undergraduate Marketing Professor Award, College of Business Administration, UIC


PhD in Marketing, Stockholm School of Economics, 1999
Master of Science in Marketing, Stockholm School of Economics, 1992