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Crate & Barrel Has Another New CEO. Will This One Last?

Crate & Barrel building

Crain’s Chicago Business┬ácovers the hiring of new Crate & Barrel CEO, Janet Hayes. Clinical Assistant Professor of Marketing, Sajna Razi weighs in saying, “Once you have a social media handle, it’s easier for them to follow the consumer back . . . and give them incentives to come back.”